Brian J. Pombo Live

http://DreamBizChat.com Are you scared to stand out? Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you every day here from Grants Pass Oregon. Today we’re going to be talking about standing out specifically in the area of content marketing. If you’re getting out there and doing any form of content marketing and what that would be is anything like writing, doing audio, doing video like this. Putting yourself out there, putting your business out there, anything that involves people seeing you and your business on a regular basis. That’s what we’re talking about. Are you scared to do that? I’ll tell you why this came up. It’s because I was talking with my friends Jamie and Sandy. Hi Jamie and Sandy, they’re watchers of the show. I was talking with them about their concept to start out with a podcast. They have these ideas of putting together a podcast as soon as they go live, I’ll be sure and announce it here and we’ll send you a link for them because it’s pretty exciting about what they’re looking at doing. As I was talking with them I remembered going through it my first time. Which was really earlier this year is when we started going live. When we started the podcast, The Off The Grid Biz Podcast, which you can find it offthegridbiz.com. And the Brian J. Pombo Live video cast, which also comes out in podcast form, which you may be listening to currently. We also have the video version of this that goes out live over currently over Facebook live and then spread out through all of the social media universe. So when I first started out, the fear that’s always there, and even long before I started, but when I was tempted to start. When I was thinking about starting, one of the main fears that stops a person from going forward is the idea that you just don’t have it together enough yet, that you just can’t produce quality enough content for people to like that you’re just not going to be what you need to be. And it’s going to be embarrassing and it’s going to look bad on your business and it’s going to be out there in the internet forever. The real problem with that idea is it’s a complete flaw because it takes into account that people are actually going to be paying attention and they’re not. I hate to tell you, unless you already have a huge following that you are going to be putting this out to and in that case, more than likely they already LIKE you. They already think something of you and you’re way ahead of the game to have a following like that. But other than that, if you’re like most of us, you’re starting out pretty close at square one and you do not have a huge following, you do not have a huge audience. It’s going to take a long time to build that up. If you’re not doing any type of paid advertising, anything of that sort, it’s going to take a while to build up momentum to where people are actually paying attention. Look regardless of where you’re watching this, you can look and you’ll see there’s probably not a whole lot of views at the time that this is coming out. I do not get a huge amount of views on most of this.

http://DreamBizChat.com They All Go Lame. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today I’m bringing up a quote from Dan Kennedy, a famous marketing guru, who said, “they all go lame.” Now, what’s that mean? Well, this is in reference to the YouTube news that just came out. If you’re using YouTube at all, chances are you got an email that came from them discussing changes in the user agreement between YouTube. What they basically came out and said is that they have the ability to now get rid of you as long as they don’t find you commercially viable. Now everyone’s asking, what’s this all mean? Chances are, they’re not going to do anything with this yet, but they’re putting it in place so that they can knock somebody out who they, who isn’t getting enough views. In the long run, you gotta face it, YouTube is probably not going to be free. This is a lesson that you could take way beyond YouTube and take across and actually beyond social media. If you’ve got a really good deal with a third party, if you’re working with a third party in your business, chances are that good deal may not last forever. Chances are it’s going to go lame eventually. Now, Dan Kennedy was referring mainly to people in the idea of whether you have employees, whether you have partners, whether you hire somebody to run your business for you or whatever. Never think that you’re going to be able to depend on them forever. It just won’t happen. They all go lame. It’s a term from his horse racing and the idea that that eventually horses run out. Eventually they’re done and they gotta be let go. It’s the same thing with people and it’s the same thing with companies, because companies are based on people. Eventually they’re going to let you down. They’re not going to perform like they once performed. It’s just a fact of life that we all have to get through is that we’re all changing. We’re all going to be different 10, 20 years from now. If we’re lucky enough to still be alive, everything doesn’t necessarily get better. It just changes. It’s always different. So you can’t depend on any one source for ever. You can’t always depend on it. Another example, I’m working with a, we were working with another company in my night time business where I also run a Brian J. Pombo & Associates and we were working with a supplier and it got to a point where the supplier got bought out because it wasn’t being well-run. The supplier was bringing up that was coming into the relationship, they were doing business a whole lot differently from the original supplier. So we had to eventually go and look for another one. It’s just one of those things, a lot of people got disappointed. A lot of people got blown out and said, Oh my gosh, how can I not deal with the same situation? Why can’t we just have something don’t last forever? They all go lame.

http://DreamBizChat.com P D C A. Plan, Do, Check, Adjust. Hi I’m Brian Pombo welcome back to BrianJPombo.com. Today going to be talking about really straight-forward principles. One of these things. So simple, easy to discount it, easy to pass it by and not think about it. And especially if you’re a business owner or you’re an executive and you’ve kind of worked your way up and you’re used to being spontaneous. I know my whole life I’ve always been kind of a more spontaneous character. I like going by the seat of my pants and I like just trying things out and doing different things and not really doing the tedious stuff. Trying to stay away from the tedious. When I first started getting into the world of business, I had people that I looked up to, they said the most important thing for you to do is to do goal setting and all this other stuff. And the stuff always repelled me. I never quite knew why till understood more about conation to kind of get a feel for that or look up Kathy Kolbe’s work. But planning, doing, checking, adjusting. It’s a big cycle so you plan something out and that’s usually what people talk about when they talk about goal setting, plan something out, I want to do this, I want to do it by this period of time and that’s it. The plans in place, it’s been written down, I’ve declared it, I’ve repeated it in front of a mirror or whatever, but there’s something more to it than that and it’s all about planning it, doing it and then checking it. So going back and reviewing what you’ve done to see if it fits the original plan or not, and then adjusting. You’re either adjusting the plan itself or you’re adjusting how you’re attacking the plan or where you’re going next with it. Boy, those last things really bothered me too about about checking. I’ve got to go back and look at what I just did. I’d rather just leave that best behind me. Just keep moving and keep moving. But that cycle is very important. Each piece of it’s very important the way I’ve found how to do it for myself. Now maybe you’ve been able to do this for yourself. And you’re more than likely gonna have people that you end up working with. Either people you’re mentoring or employees or coworkers that are going to have a tough time with it and you’re going to have to walk them through it and you’ve got to be patient with people because not everybody thinks this way. I’m one of these that doesn’t naturally think that way. Although I see the value in it. When you’re running a business long-term, you have to have systematizing, you have to have things that make sense, and you’ve got to keep things on track at least to an extent. And for that, you’ve got a plan. You’ve got to take that plan into action. You gotta do it, you gotta check to make sure that you did it right and then you’ve got to adjust to get yourself back on track. You’ve got to do that over and over and over again.

http://DreamBizChat.com Newsletters, newsletters, newsletters, are they writing for your business? Can your business use old media? Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to be talking about different forms of advertising and I want you to consider a concept that you may not have thought about before or if you have, you’ve dismissed it because it’s old style. Before we get into that, I just want to let you know that if you relate with any of the things that I’m bringing up here and you’d like to be able to talk with me or somebody here at the company at BrianJPombo.com. Go to BrianJPombo.com. Believe it or not, that’s the spot. And you can sign up for a strategy session directly with me depending on the topic that you’re looking to talk about, whether it’s something specific regarding your business or with something that I’ve discussed here on the show. Just be sure and mention that at BrianJPombo.com if you are in the self-reliance field, meaning you have products and services that help people to become more self reliant. I’m offering currently, though by the time you see this, I may not still be available. But currently I’m offering a free consultation one on one to be able to help you with what we call The Dream Business Transformation. It takes 60 minutes on the phone or over a video chat and we can take you and outline your business from where you are to where you want to be. And we can do that pretty quick. I’ve done a few and the people were pretty happy with it. So go to DreamBizChat.com the link is in the description and in case you forget it, DreamBizChat.com. Today I’m going to bring up a form of media that most people never consider and it’s a shame that they don’t, but I’m not trying to sell you on the idea of this particular media. What I am trying to sell you on is the idea that you should never discount something just because it’s old. In fact, you should consider things that are old and outdated before you consider things that are fresh and new. Here’s what I mean. Direct mail is a great example and we’ve discussed this here before. For years and years. I remember hearing from people saying, Oh, direct mail doesn’t work. You can’t advertise through the mail because the response rate is so low. Well, it can be true and that absolutely can be true, that you can lose a whole lot of money as in any form of advertising. You can lose a lot of money if you’re not careful, and you can do that definitely with direct mail. Meaning you’re doing any form of advertising through the postal service. But here’s the thing, there’s fewer people. There’s, there’s less junk mail now than there was before in terms of per person. Most people do not receive as much junk mail as they did a good 10, 20 years ago. Those of you who were around 10, 20 years ago, remember it used to be a huge pile that we pull in from the mailbox every day of junk mail. Nowadays, there’s not as much. There’s more room and you can be a lot more clever with how you do it and you can organize it to where you can make money at it.

Justin Lair & John DeSpain -- Fiber Light Fire Starters What one thing would explode your business. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you every day from Grants Pass Oregon. Today we’re going to discuss what is the one thing that would totally blow your business out of the water in a good way. What would make it completely explode and give you a whole lot of momentum to be able to run off of. There’s one example I wanted to bring up with you and this is an example that came up in conversation with Justin Lair and John DeSpain of Fiber Light Fire Starters. Fiber Light Fire Starters is a company out of Klamath Falls, which is not that far away here from Grants Pass. And I got to know them because they were at The Mother Earth News Fair in Albany, Oregon that I went to. We’ve got all of these episodes on The Off The Grid Biz Podcast interviewing people that we met there. Well we didn’t meet them there, but we’re told about them afterwards. Janice Cox of Natural Home At Home told us about them and so we track them down and got an interview with them. Found out what brought them to that same spot and found out a whole bunch about their business experience and how they’ve built up this one product business into multiple products and into a growing business. One of the amazing concepts that Justin brought out was this idea that they, they had a huge boom as soon as they found the way to get into subscription boxes. Now do you know what subscription boxes are? These are those things that you subscribe to in a certain topic and you get a box over and over again every month, usually it’s monthly, and you get a box in the mail with whole bunch of products from different companies that have to do with that one subject. I can’t remember all the different names for all the ones out there, but one of the most popular ones that I’ve heard of is the one that people use who are into doodling and scribbling and art. So they’ll get one that has all these artistic things in it that you could use. I’m sorry, I don’t know. I don’t know the terms or anything. And it’s late, so my brain’s not working. But you get the idea, these subscription boxes you buy, you get on a monthly basis and they come in the mail with a whole bunch of stuff. The subscription boxes, nothing more. In most cases, many of these, they don’t make anything of their own. Most of the time they find other companies that are producing products in that niche and they get new materials to be able to into their boxes and then the boxes get sent on to the people who are subscribing. It’s a great concept in general. Justin and John got into all got their fire starter products into all of the subscription boxes having to do with outdoors and here’s why it’s important and here’s how they were able to find it. They knew who their audience was, they knew who their ideal audience was. If you know who your ideal audience is and if they happen to have subscription boxes, like there’s many, many outdoors subscription boxes. I can’t remember the number that Justin told me, but go listen to the episode where he discusses ...

http://DreamBizChat.com Why is my business not growing faster? Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. We come to you every day with another live concept and currently exclusively through Facebook Live. Then we take that recording, push it out to all the other social media, both video and audio format so you can listen to this on podcasts. Just type in Brian J. Pombo Live. Welcome back, today I’m going to cover an issue that is core to what I deal with, with all of my clients, especially from the very beginning. And it’s why I’ve referred to myself for a number of years now as a business growth strategist. The main question on most people’s minds when I talk to them about their business is why isn’t my business growing faster? And the question I have back to them is the most telling question of all. It doesn’t matter if you’re running a multi-million dollar business or if you’ve just started and it’s just a few years old. The same question’s always there and it’s the most telling, and I’d say 90, 95% of the business owners I ask show exactly why they’re businesses and growing fast enough. When I ask them this question, the question I ask back is what we refer to in the business is the Dan Sullivan question. If you haven’t heard about this before, this will be interesting to you and I’m going to recommend that you ask yourself this question. I’m going to be doing a big lead up to this, because this question is based off of a concept called The Dan Sullivan Question written by a guy named Dan Sullivan. He wrote a book called The Dan Sullivan Question. I can go and look up, and they have an ebook on it. It’s not a long book but it gets straight to the point of what the Dan Sullivan question is. Frank Kern has brought it up. Russell Brunson has brought it up. A whole lot of other marketing experts have mentioned this and have talked about it for years. It’s a simple straight forward question, but here it is. If you and I were sitting down a year from now and looking bout back over the last 12 months, what would have had to have happened in your business for you to feel happy about the success? Something to that extent. It’s not perfectly word for word with the Dan Sullivan question is, but that’s the concept and it doesn’t need to be for a year. It could be for six months. It could be for five years, could be for three years what have you. If people have a concept of their goals, it’s usually for a year. What usually comes back is a long pause and a thinking process behind it. That’s if they really understood the question, they’ll sit there and think about it and that tells me usually exactly what I needed to know. Here’s what’s missing there. If you don’t know what that is, if it isn’t on the tip of your tongue, if you don’t know clearly where you plan on being in a certain period of time. Now, maybe your goal is for five years and so within one year you don’t have all the math worked out. That’s not usually the issue though.

http://DreamBizChat.com How to find your voice. Hi Brian Pombo welcome back to Brian J. Pombo Live what we do every day here in the same spot. Wherever you’re watching or listening to this come back tomorrow, you’ll get another one, we’ve been doing this pretty consistently. I think I missed maybe one day in the last a hundred. And in fact, my producers just told me that that we are halfway through a full year’s worth. So whenever a half of three 365 is, I’m not going to do the math for you. You could do it yourself, but that’s where we’re at right now. You can go back and watch or listen to any of the old ones that we have out there. Like I said, I think I missed one day the entire time. So I think that’s pretty good. Once we get to a full year of absolutely unmissed ones, I’m sure I’ll be telling you, because somehow I’ll find out. Someone will let me know. So today we’re going to be talking about a voice. By the way, we’re coming to you from Grants Pass Oregon. Here in my headquarters for BrianJPombo.com and we’re talking about how to find your voice. So this was a concept that’s been around a lot of books have been written about it, articles, everything else, how to discover your voice if you’re looking to get out there and put yourself out there as a……doesn’t necessarily need to be a celebrity or an expert or anything of that sort, but put yourself out there as any form of spokesperson where you’re trying to promote something, in some way, shape or form you’re trying to promote something. How do you find your voice? The term voices, it’s an off the wall concept, but I think we all pretty much have an ideas is what are you all about? What is the feel about you and who you are and the way you talk, how’s it all work? This was a concept that I was caught up in for a while and I think most of the time it’s an illusion. It’s something that we all get caught up in as if it matters. As if we have a say in it, as if there’s a way to really develop from the ground up, mathematically your voice, I don’t think it’s true. I think the best way to do it is just jump in there and it’s something that I’ve had to experience more and more to really know that that’s the case. In fact, I’ve read many books. Let’s see I have an audio book out there. It was pretty good. It was called, Louder Than Words by Todd Henry. Louder Than Words. That’s a pretty good book on how to find your voice. But it says the same thing that this book says. Except this book says it a lot quicker and one of its chapters. This is one of those books I love going back to Steal Like An Artist, by Austin Kleon. This chapter two is titled, don’t wait until you know who you are to get started. And this tends to be a thing that we use to procrastinate. Getting moving and doing what we know we’re supposed to do is we’re waiting to try and figure out what we’re all about and what we’re actually gonna put out there. What you have to do is just start. You have to get moving. You have to just do it.

http://DreamBizChat.com Standing out with direct mail grabbers. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you live every day from Grants Pass Oregon back here. Today we’re looking specifically at a piece of mail that dropped in and this is one that anyone that’s in Southern Oregon has probably gotten these before from Butler Automotive Group. They sell a Ford’s and Acura’s. It’s with a large dealerships here locally and if you asked me before which, well, I’ll help go cover that in a second. I want to show you one specific thing about this piece of junk mail that I lovingly refer to a junk mail. Because I work a lot and in junk mail, I help people to use even physical direct mail like this to get attention. It’s all about standing out. If you can stand out with your customers, you have a chance of being heard and then eventually take them down the line of being known, liked, and trusted. Right. How do you get known? First you got to stand up. You got to be rise above everything and oftentimes when we get a bunch of stuff in the mail, we parse through it pretty quick. Pay attention, next time you grab the mail and you’ve got a handful of things, what are you doing? You’re looking for, okay, what’s the stuff I don’t need? What does this stuff that I don’t even need to think about, look at or do anything else with? One of these would normally be something that you would just kind of toss aside the differences with this particular one is that it comes with a little key. That’s an actual physical key. Now it hasn’t been cut specifically so that it works on anything, but it’s one of those deals that they send you an actual key, taped on here and it says your odds of winning this SUV is one in 71,158 if you received a key and your confirmation code matches the prize board, you are the winner of a 2019 Ford Escape SC or 25,000 cash. That’s all this is. This is a representative. But many people don’t know why, something like this is in a piece of mail and it’s because it stops you. It stops you and in the industry, it’s referred to as lumpy mail or as a grabber. I remember Gary Halbert, a famous marketing genius, used to talk about grabbers. Often times they talk about those being in an envelope, but this is an example of a free mailer that is, you know, it’s a regular mailer that you normally just kind of toss aside, but this grabs your attention. It’s a little heavier and if you’re feeling something a little lumpy in it and you’re going to pay attention to this little key, whether you’ve received one of these before or not. I always notice this little key when it shows up it comes a couple times a year that they do this same deal over and over again. I can tell you it probably works for them because they do it over and over and over again. So it must be working. It must be worth tossing in a little bit of extra metal and plastic into the cost of the mailer to get that extra little atte...

Rick & Elara Bowman -- Backyard Green Films: Part 1 Rick & Elara Bowman -- Backyard Green Films: Part 2 So how do your life goals relate to your business profits? Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to be discussing a conversation that I had on my podcast with Rick & Elara Bowman of Backyard Green Films. And you can listen to that conversation, it’s been split up into two episodes over at offthegridbiz.com. The links are in the description to those two episodes, part one and part two. That’s Rick & Elara Bowman. Now they have started up a company called Backyard Green Films and they produce films straight out of their backyard. I mean, it’s all done homemade. It’s all done with all their own equipment. Self-funded where they’re building documentaries. They’ve already made documentaries before. Right now they’re in the process of finishing up this documentary on the Holstein Dilemma, which is….well, I won’t ruin it for you. Go and listen to the podcasts about that conversation where they actually discuss what their whole movie is about. But the piece I wanted to bring to you here today is their concept of real life goals. How they’ve created a whole lifestyle and it isn’t what many people would consider absolutely ideal. It’s not about the ideal amount of money that you bring in or the perfect life. It is more like what do we want to do? What would be the funnest thing to do? What would be the most fulfilling thing to do in our life and how can we do that and still hit all the practical points that we know we have to do. We gotta be able to pay the bills, gotta be able to do all those things. How do we do that and make this work? They’ve found a way to be able to do it and it’s not about making a certain amount of money. It’s about having the certain lifestyle that you’re after. I think that’s one of the most inspiring messages that they bring to these two episodes that they fill up over at offthegridbiz.com. It’s the Off the Grid Biz Podcast. Go and listen to those two episodes and I think it’ll give you a perspective of how you can design your life. Don’t get caught up on a specific number of how much money you need to make every month. Yeah, that can be helpful in terms of the long run, but in the short run, you gotta be willing to work within the parameters of what you got in front of you and we’ve only got a short period of time here on earth. You gotta work with what you’ve got and still be able to make a difference and still do what you’re passionate about and get out there and travel and do what all the things that you want to do. It doesn’t take a million dollars, multi-millions of dollars to do some amazing things with your life and these are two people that are doing some incredible things.

Charles Wiley -- Corn Man Can the Corn Man show you how to stand out? I’m Brian Pombo welcome back to Brian J. Pombo Live. Today I’m going to tell you a little bit about this fellow here. This is Charles Wiley. I got to interview on a very special episode of the Off the Grid Biz Podcast. There’s a link in the description here. Go and listen to it. It’s really cool. He’s a cool guy. We got to meet him over in Albany, Oregon. When we went for the Mother Earth News Fair earlier this year. Charles Wiley though, really interesting guy. This is a musician who has done music his entire life, grew up in a musical family and is dealing with the fact that the music industry is completely falling apart and transforming. Really it’s transformed into something completely different than it was when many of us were younger. It’s in the process still of transforming. It still hasn’t completely found its base. At one point you would put out an album, you would get it played on radio stations. People would go out, purchase the album and that’s how you would make money. You’d also make money doing concerts and going on tour and selling merchandise and things of that sort, that whole model has completely fallen over and gone on in a million different directions. Music just isn’t what it used to be. It’s a different industry and Charles didn’t just sit back and suck his thumb. He decided he was going to do something about it. He was going to try to stand out. How did he stand out? He created something called the Corn Man. What is the corn man? The corn man is a children’s book. It’s a musical album. It is an audio reading of the album put out in pieces over time. The Corn Man goes on and on and on, it keeps becoming something different. It’s a coloring book. It’s, it’s multiple things. Go and listen to that episode on OffTheGridBiz.com, link is in the description, for that specific episode where I interview Charles Wiley, the Corn Man. He could tell you all about standing out. It’s all about differentiation. It’s all about being different than everyone else in your field. It’s being different from anyone else out there and learning how to stand out and we have a great discussion as far as that goes on that podcast. Go and listen to it. If you’re looking to stand out, if you’re looking to take your business and really stand out, if you’re in the space that I discuss called the self-reliance space, meaning you help people become more self-reliant either through nutrition like Charles or talking about overall health or you’re helping people to become more self reliant with their resources or you’re helping people to grow their own food or what have you, go to DreamBizChat.com DreamBizChat.com is all for business owners that are in the self-reliance field.

http://DreamBizChat.com SEO Blunders, number three. Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live podcast and video cast going all across the internet, social media, podcasting, wherever you decide to watch or listen to us. We’re out there. So welcome, I’m happy to have you back. For the last two episodes we are talking about SEO Blunders and this is number three. I think we’re going to stop it on this one because it really is the fundamental point about SEO that a lot of people end up missing. They end up hanging a whole lot on SEO as an Organic Search. Not just Paid Search. Paid Search, you start going into a different realm, but if you’re really focused on getting free traffic, you may have a bit of an issue and I’m going to show you why. It comes down to real basic concepts of sales and understanding who you’re going after and really understanding the crowd that you’re playing with.Now, if you understand them well enough, maybe it’ll work really well for you. Organic search will, but even at its very best, it’s not good enough. This comes from a concept from, The Ultimate Sales Machine, by is Chet Holmes. Chet Holmes passed away a few years back, but this book is still one of those classics. In here, and I drew this out for you. This is a little sales pyramid that he talks about. I drew it out for you to just kind of give you a concept, on the dollar store whiteboard here. Here’s the different concepts. If you took a pyramid and this, and this represented your entire possible, clientele, customer base, this is everybody that could possibly be a customer of yours. We’re gonna sit somewhere in these percentages. So the top 3% of the people that are ready to buy right now, as soon as you get in touch with them and tell them what you have, and know what you’re selling, they’re ready to go. That’s 3%, only 3% of the market. 6% to 7% are open. They’re open to the concept of purchasing from you. They’re not ready yet, but they’re very open to it. From here on down, and I did not write in the numbers, but it’s 30%, 30%, 30%. I was going to write it as we were going along, but this is 30%. They have not thought of your solution yet. They don’t think they’re ready yet. They’re not sure if they’re ready. They’re just not in the looking zone quite yet. Another 30% really don’t think that they’re interested in what you’re working on and in what you’re offering. And another 30%, they know they’re not interested in what you’re looking at. Now, why am I showing this as far as SEO or Search Engine Optimization as we know it? It concerns people typing something in that they already know they’re going after. So what you’re really talking about on the best case scenario is really 10% of your entire market of the people that are possible to purchase what you have going. You’re only dealing with 10% when you’re dealing with...

http://DreamBizChat.com SEO blunders. Number two, the long tail. Hi I’m Brian Pombo welcome back to the Orange Office where we used to have many of the old talks here again on Brian J. Pombo Live, whether you’re watching this on the mini social networks that we broadcasted on or whether you’re listening to it on our podcast, welcome back. Today we’re gonna talk about search engine optimization. This is the second video in this series. I’m not sure how long we’re going to have this series last, but at least this one and the next one. Next episode we’re going to talk specifically about one of the fatal flaws behind search engine optimization or S E. O. Today though, we’re going to talk about the long tail. This is pretty basic simple concept. If you’re new to SEO, you’ll find this interesting. If you’re not, you may find it a little boring because I’m going to be covering some of the basics that I think a lot of people miss out on. When you’re looking to get found in a search engine, you’re looking to get found in Google. Whether you’re doing organic search or paid search, meaning you’re putting stuff out there in order to get found for free, or whether you’re paying Google or somebody else. In order to show up in the search results, you’ve got to understand the difference between the short tail and the long tail. I originally heard these terms from Howie Schwartz back in the early two thousands, well, mid 2000 odds, probably around 06 something like that, 2006. It was really interesting because back then Google was pretty wide open in allowing organic search to get a lot of coverage. It was pretty simple if you do what Google was looking for to be able to show up in Google rankings and it didn’t take much. But let me pull it back a bit. You’ve got to look at the basics of it and what you’re competing against. So let’s say you restore old 1969 Mach 1 Mustang. You restore these cars back to mint condition, you do it on the high end. You find all the best replacement parts, you find everything just, it’s just high-end as you can get as top of the line as you can make it across the board and you sell it for a really premium price. How would you get found on Google? What search term would you want people to find you on? Now let’s go as broad as possible. What’s the broadest possible term we can put on into Google? How about “car”? You know one word, any one word on Google you’re going to have, unless you’ve made up the word, unless it’s your brand name and no one else is even trying for it yet. And if that’s not the case, then you’re going to have a really tough time being found on any one word and you wouldn’t want to be found on a word as broad as car because what does that mean? That could mean a million different things. That is not what you’re selling. You’re selling a very premium, high end specific model, specific make of a specific year that’s restored to the highest premium end. If you can at all help it,

http://DreamBizChat.com SEO Blunders, number one. I don’t know how many of these I’m going to come out with, so this is number one. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every day from Grants Pass, Oregon, or at least every day that I’m in at Grants Pass, Oregon. Today I’d like to remind you about DreamBizChat.com if you happen to be a business owner or an executive in the self-reliance field, meaning you have products and services that help people become more self reliant, you’re someone I’d like to talk to. I’d love to get your opinion on a quick little video over at DreamBizChat.com the link is in the description in case you forget the name. Okay, so let’s talk about SEO. In other words, SEO stands for Search Engine Optimization. It’s a mouthful for those of you who aren’t used to that one that, but I learned it very early on in my career. In fact, I started out being self employed in search engine optimization, which basically means I helped business owners get found by the search engines. Let’s see, it must have been 2009 when I first went off on my own. I was already doing some work of that type for an employer and got pretty good at it. So I decided to go on my own and make that employer a client and bring on some other clients and show people how to get found online specifically through Google and so forth and we really focused early on on organic search could because paid search really hadn’t picked up at that point. But now paid search is pretty useful. I mean you could get found a lot of places by paying Google, by paying other forms of search engines, even things you don’t consider a search engine. Things like Amazon.com and Facebook are search engines in a way and you can get paid to be found there, but I’m not going to get into those details. I want to talk about one of the blunders of SEO and I was talking earlier with somebody who had brought up SEO that they were going to be using to get some attention. It reminded me about all these concepts that I think have gotten lost through time for people who kinda stumbled upon SEO and think that it’s going to be extremely useful. It can be. What I found early on was that a lot of the concepts behind SEO tends to teach traffic as being all the same thing. As long as you can get people come to your website, that’s what you’re after. You just need more numbers, more numbers, more numbers. Well, not all numbers are equal and you’ll be familiar this if you watch any of these or listened to these episodes on a regular basis that not all traffic and it doesn’t matter if it’s people driving by a McDonald’s, not everyone driving by McDonald’s is equal to what McDonald’s is looking for. McDonald’s is looking for the people that are hungry initially and then they’re looking secondarily out of the people who are hungry. People who have been to McDonald’s before are going to be the most likely people to stop at a McDonald’s. Again, people that enjoy fast food or are into the food that they would have are going to be a smaller and smaller audience.

http://DreamBizChat.com Be very careful. Don’t eat candy from strangers. Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live on this very spooky haunted night that here in America we call Halloween. It is October 31st and since you’re here, I might as well let you know about a spooky deal I have going on called DreamBizChat.com. If you happen to be a business owner or executive and you are interested in taking your business to the next level, go watch the video I have there. It’s free. You don’t have to put it in your email address or anything. Just watch the video at DreamBizChat.com the link is in the description and go check it out. Tell me what you think. If you like it, there’s a form there that you could fill out to apply for a free dream business transformation. Only qualified people will be considered. So we’re going to talk about eating candy from strangers. I know ever since I was a kid growing up in the eighties and nineties, it was a very big deal. I mean, stranger danger was a big deal. It was a discussed by the president of the United States and the first lady about not talking to strangers. There were books everywhere. I remember some of the first books I had were all about not talking to strangers and screaming and running the opposite direction. If anyone asked you to get into a car that you didn’t know, you know, that type of thing. Almost to the extreme, and I mean it’s good. It’s good to teach your children to be safe and to be skeptical, but some things get taken way too far and one of the things is every Halloween and maybe not as much now as it was then, there was always a huge focus on don’t eat any candy until you’ve had someone look over it. Back then there was even a point where the hospital would say, Hey, bring your candy in and we will x-ray it to make sure that there’s no needles in it or anything of that sort. This came from the concept that there were a lot of people out there at some point in some cities poisoning people or hiding hypodermic needles in the candy or stuff that would hurt you and so forth. I’m not sure if you’ve heard, but there’s not a whole lot of truth to it. Meaning it’s never really happened. There was one scenario back in the 70s where one fellow poisoned a couple of things of candy, blamed it on somebody else and gave one of them to his kid because he purposefully killed his own kid with, I believe it was a cyanide or something in the pixie stick. The guy was crazy. He’s trying to kill his own kid and did it and then blamed it on a neighbor while they were able to prove that it wasn’t the neighbor and that it was him, he ended up getting the death penalty for it. So the only situation of a stranger killing somebody with candy on Halloween is a lie. It wasn’t a stranger. It was a one time deal that happened in Texas. It happened quite a while ago and to this day we’re all still scared of strangers poisoning our candy and it causes a lot of these issues. Happy Halloween. Joe, welcome to the show. I’ve got Joe watching here on Facebook live and so I want to compare that back to your business and how there are certain things we a...

http://DreamBizChat.com Let’s talk about how to disarm your prospects. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to be talking about disarming your perspective, customers, clients, and anyone that you’re looking to disarm. And to take you seriously, to listen to you as a fellow human being and to hear your message loud and clear. It’s all about standing out. If you hear what I’m saying today, you’re going to want to go to DreamBizChat.com is for business owners and executives, decision makers that are in the self-reliance field. If you’re relating with anything that I say today, go to DreamBizChat.com and check out the video I have there. It’s free. It’s only eight and a half minutes long and give you an idea of whether a dream business transformation would be right for you or not. So let’s talk about disarming. What’s it take to disarm and why are people armed to begin with? Let’s start there. Most people are automatically suspicious, skeptical of anything that would require them to do anything differently than what they’re currently doing. Whether that means paying out money, whether that means spending time somewhere. Even me trying to get you to go to DreamBizChat.com if this is the first time you’ve heard of that, you’re suspicious. What’s it all about? What’s in it for you and why would I want to ever go there? That suspicion is constant and it comes up right away. Especially if people do not know you, because if they don’t know you, they don’t like you and they don’t trust you for sure. It’s just automatic. As you get a person to know you, you’ll get them to like you, you’ll get them to trust you. But that’s a long road and sometimes right off the bat you’re not going to have that. You may not have that with somebody watching you on an interview or listening to it and you on an interview. You’re not going to have that when you’re doing public speaking and you’re speaking in front of an audience for the first time, they’re not necessarily going to trust you right off the bat, although it does depend on the venue you’re at, who introduced you, what they said about you and so forth. But it’s very difficult for that trust to transfer immediately. Oftentimes people are going to be on guard, they’re going to be armed against you defensively against you, and whatever your message is, whatever you’re wanting other people to do, whether that be a sales deal or otherwise, if you’re wanting someone to do something differently than what they’re doing, they’re armed against you. So how do you disarm them? Well, I gave a clue yesterday. I will not say last week, but it was, yeah, it was only yesterday I gave you a clue when I talked about the fact that it’s really good to recognize the elephant in the room, especially if it’s something obvious. I’ve got what appears to be a little bit of a black eye. My whole side of my face is a little swollen here.