Summary: <a href="http://brianjpombo.com/they-all-go-lame-dan-kennedy/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> They All Go Lame.<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.<br> <br> <br> <br> Today I’m bringing up a quote from Dan Kennedy, a famous marketing guru, who said, “they all go lame.”<br> <br> <br> <br> Now, what’s that mean?<br> <br> <br> <br> Well, this is in reference to the YouTube news that just came out.<br> <br> <br> <br> If you’re using YouTube at all, chances are you got an email that came from them discussing changes in the user agreement between YouTube.<br> <br> <br> <br> What they basically came out and said is that they have the ability to now get rid of you as long as they don’t find you commercially viable.<br> <br> <br> <br> Now everyone’s asking, what’s this all mean?<br> <br> <br> <br> Chances are, they’re not going to do anything with this yet, but they’re putting it in place so that they can knock somebody out who they, who isn’t getting enough views. In the long run, you gotta face it, YouTube is probably not going to be free.<br> <br> <br> <br> This is a lesson that you could take way beyond YouTube and take across and actually beyond social media.<br> <br> <br> <br> If you’ve got a really good deal with a third party, if you’re working with a third party in your business, chances are that good deal may not last forever. Chances are it’s going to go lame eventually.<br> <br> <br> <br> Now, Dan Kennedy was referring mainly to people in the idea of whether you have employees, whether you have partners, whether you hire somebody to run your business for you or whatever.<br> <br> <br> <br> Never think that you’re going to be able to depend on them forever.<br> <br> <br> <br> It just won’t happen.<br> <br> <br> <br> They all go lame.<br> <br> <br> <br> It’s a term from his horse racing and the idea that that eventually horses run out. Eventually they’re done and they gotta be let go.<br> <br> <br> <br> It’s the same thing with people and it’s the same thing with companies, because companies are based on people.<br> <br> <br> <br> Eventually they’re going to let you down. They’re not going to perform like they once performed.<br> <br> <br> <br> It’s just a fact of life that we all have to get through is that we’re all changing.<br> <br> <br> <br> We’re all going to be different 10, 20 years from now.<br> <br> <br> <br> If we’re lucky enough to still be alive, everything doesn’t necessarily get better. It just changes. It’s always different.<br> <br> <br> <br> So you can’t depend on any one source for ever.<br> <br> <br> <br> You can’t always depend on it.<br> <br> <br> <br> Another example, I’m working with a, we were working with another company in my night time business where I also run a Brian J. Pombo & Associates and we were working with a supplier and it got to a point where the supplier got bought out because it wasn’t being well-run.<br> <br> <br> <br> The supplier was bringing up that was coming into the relationship, they were doing business a whole lot differently from the original supplier. So we had to eventually go and look for another one.<br> <br> <br> <br> It’s just one of those things, a lot of people got disappointed. A lot of people got blown out and said, Oh my gosh, how can I not deal with the same situation?<br> <br> <br> <br> Why can’t we just have something don’t last forever?<br> <br> <br> <br> They all go lame.<br> <br> <br> <br>
