Brian J. Pombo Live

http://DreamBizChat.com Self-reliance and Thanksgiving. I am Brian Pombo welcome back to Brian J. Pombo Live coming to you on Thanksgiving night, 2019. Today I want to talk about a topic that kind of surrounds Thanksgiving and how it ties back to your business. So Thanksgiving if you think about is really the ultimate self-reliance story. And if you know enough about the story, it’s really two times. A lot of times we refer to the 1621 feast that they had that lasted three days and the 50 or so survivors of the Mayflower. Out of a hundred or so that came over only about 50 or so survived after starving and dying of numerous diseases. About 90 Native Americans that were also there, in actually reading the accounts of this day of Thanksgiving that we oftentimes refer to as Thanksgiving. It was not a joyful time. It was pure survival. I mean, they didn’t really have an abundance of food. Nothing really turned out the way they wanted. They hadn’t really created as much corn as they had hoped. They hadn’t created as much food as they were hoping for. They were dependent on the Native Americans to bring all the necessary food to be able to really have a good, uh, good feast. It lasted three days because everyone was taking advantage of it. After that they were starving again. They were really at a point famine. It really isn’t what is proposed through a lot of our holiday traditions. Most of the time when the people of that colony were referring to this great feast of Thanksgiving, they were actually referring to 1623, which was years later after they kinda got their act together, switched around their government structure and everything to make sure that everybody, was basically benefiting themselves as much as possible. And that everyone was responsible for becoming self-reliant was a huge piece of their change around in government structure. It changed everything and it made it to where they had an abundance of food on many levels and that really what they refer to as Thanksgiving. Most of the time you could go back and look at the history of this and look at William Bradford’s recordings of this and all the other people that were writing at the time. It’s very, very interesting history and it has to do with self reliance and it has to do a feast or famine. A lot of times in our own businesses we get in a situation where we’re not surviving .Or we’re just barely surviving. We’re at a point of famine and it’s at that point that you need to really pull back and take a look at what you’re doing and really focus on the things that matter most in your business and mainly increasing sales. And that’s a huge piece. If you’ve had periods of feast though, you know what it takes to do that. The whole thing is how do you grow off it? It’s actually tougher to grow off of feast than off of famine because you’re not quite sure what else to do to succeed even more. At least when you’re starving, you know where to go from there. But oftentimes, the people that I’ve found that have some of the toughest times are the people that have already been successful and donR...

http://DreamBizChat.com Do you recharge? My name is Brian Pombo welcome back to Brian J. Pombo Live. I’m talking quietly because everyone in the house is asleep right now. And to tell you the truth, I’m getting ready to have a little bit of a recharge myself. Tomorrow’s Thanksgiving, everything’s going nice and smooth. So I’m taking my time away from my work. Make sure you take time for yourself, make sure you have, you know, what it takes to recharge. Recharge your batteries. Don’t burn out. Plan times to walk away from work. It’s just a quick reminder. I know you’ve heard it before. This is nothing new for you, but I’m here to tell you it’s gotta happen. So go check out DreamBizChat.com I’m not going to talk about too much. Just go check it out. Link is in the description. We’ll see you back here tomorrow on Thanksgiving. At least for those in the United States. Have a great night.

Link To Video Mentioned In Today’s Live How to combat COPPA. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today coming to you live from Tracy, California. That’s right, we’re driving. We’ve driven all the way down South to Tracy, California to visit my family for the Thanksgiving holiday. Had to come down a little bit earlier than usual. I was talking about last night and what we ended up doing is we’re camped out with my family right now, but I wanted to come to you and talk to you a little bit about YouTube and I’ll bounce something that’s happening over there and how it relates back to your business, whether you’re on YouTube or not. Let me just lay down the scenario if you aren’t aware, there’s this thing called COPPA, which is the Children’s Online Privacy Protection Act. I believe that’s what it is. This is an older act. It’s been around for awhile, but the FTC, I believe are the ones that are changing how they enforce a lot of these things and they’re enforcing with a lot of new fines and so forth. YouTube is trying to get ahead of the game and kind of take control of this before they get to the point to where they’re being fined heavily or held responsible for the content on their platform. So what they’re doing is they’re asking every video creator out there, anybody that’s putting out any forms of videos on YouTube to be able to label their stuff of whether it is made for children or not for children. The stuff that is made for children is going to need to make sure it covers everything that is a available on COPPA. This is of course within the United States. So if you’re outside of the United States, I’m not sure how YouTube is treating you, but within the United States, this is for sure something that they are paying attention to and they are holding everybody responsible. Now, if you get a chance, if you’re interested in this type of thing, go ahead and watch the video that I’ve linked here, the YouTube length that’s in the description, and it’ll give you a concept of what some of the chaos that is compounding out there. People are very worried because what happens when you have content that isn’t specifically made for children, but at the same time, children can watch it. That’s to say, there’s nothing wrong with children watching it. Are you still under the same rules? It’s very vague thing and everything. So it’s caused all this chaos and people worried about losing their YouTube channels forever or losing the income because a lot of this stuff is tied to income and how much money that you can make and what the ads are that come forth in front of children. It’s this big tangled mess. I don’t know all the details. I’ve heard enough to know that it’s a huge mess. Who are the people that are most hurt? And the video that is linked below is to a YouTube channel called Fresh Baked. They were originally called Fresh Baked Disney. The whole concept, this guy started by just taking a camera around Disneyland and fil...

http://DreamBizChat.com Oh boy. Making it in the very nick of time. What’s your emergency? Hi this is Brian Pombo welcome back to Brian J. Pombo Live. Today, not coming in live from Grants Pass. Actually, we’re in Redding, California on our way back to California to go meet with some family members for the lovely time of Thanksgiving. We’re kind of in a situation here where we’re stuck in a hotel because we had to go down a day early and we had to get out late and we wanted to beat some bad weather coming. Actually going two days earlier than expected. So this is quite fun. I’m in a stairwell right now and had to get online right away at the last minute of today. I think we’re onto the next day already. For our daily videos. So here we are for this day and the question is, what’s your emergency today? I got to speak with Dave and Beth Pruitt of AMP-3.net. AMP-3 is over at, at AMP-3.net. You can go and check them out. They’ve got a great little website on emergency preparedness and very specific on emergency preparedness. Really good stuff. There’s an interview coming up on The Off The Grid Biz Podcast that I got to interview them today one-on-one with, and this is a two part interview. So you’re going to want to keep your eyes open for that one. Their whole deal is helping people to prepare for emergencies long before they happen so that by the time they happen, you know exactly how to handle where to go from there, How does that apply? We ended up in a little bit of an emergency today where we had to pack super quick and get out before the bad weather was going to hold us back from possibly making the trip altogether, making the trip down south at all. So we were able to make it in he Nick of time. I was able to get on here and be able to deliver this message to you and really discuss. I want you to think about all the emergencies that could come up in your business, in your life and ways that you can get around them ahead of time before they happen. What are the ways that you can help keep emergencies from being too big of a deal? If you were making or possibly quadruple the income into your business. If you were making quadruple the income from your business that you’re making right now, would that give you the ability to have the flexibility to be able to deal with any type of emergencies in your business whatsoever? If all of a sudden your marketing started to fail. If all of a sudden your ability to reach your customers, in any sense, was shut down something you had no control over whatsoever. A great example of this is the emergency crisis down in California right now having to do with PGNE. PG&E is a Pacific Gas & Electric Company and they handle California’s electricity and they’re in a fight with the state over all number of things. They came out and said, well, because of all of the bad weather and everything else, we’re going to have to shut down people’s electricity. So in some cases could be up to a week that they will be without electricity. Many people across the state found their electricity shut down for really no clear reason why.

http://DreamBizChat.com Leverage in your business. Hi I’m Brian Pombo welcome back to BrianJPombo.com and Brian J. Pombo Live. Today we’re on site, I’m working on a rental property right now and I wanted to show you something that reminded me of business. I’m taking these nails out of this piece of wood here and what I’ve got here is a little crowbar thing. This is called a wonder bar. With this, what you’ve got is you’ve got a very simple principle that allows you to take something that’s a little difficult. You could use like the claws of a hammer, the backend of a hammer to pull this out. You start with this end and pull it out like that. If you could see that and then that one brought it all the way out. But I want to show you something so we could get it started with this end, but you get to a point where it’s a little bit more difficult. So there’s another end here. That you put in and you pull out that way. Now why would you use one over the other? It’s leverage. It’s the right tool for the right end. It’s also got one on the very end that you could use, so you’ve got this. In that end. Why do we do this? Why don’t we use anything else? This works on a very simple principle of physics called leverage your business needs. Leverage. Your business is leverage. Your business is a chance for you to make your customer’s lives better, easier, simpler, and also if it’s no good, if it doesn’t make your life better and simpler and easier, it’s all about leverage. It’s about finding little machines. Your business is a machine. Finding a machine that makes your life better, that enhances in some way, that brings something better to things within that machine. There’s points of leverage and there’s things that you could always be making better and better and better. That’s where the 80/20 principle comes in. If you don’t know much about that, go look it up or watch some of my videos on it over at BrianJPombo.com. Also check out the media section there for all my other videos. If you are in the self-reliance field, meaning you help people to do things for themselves, help people to become more and more self-reliant, then you’re someone I’d like to talk to. Go to DreamBizChat.com. In the meantime, just get out there and let the magic happen.

http://DreamBizChat.com The main thing you need. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. I’ve got a quick one for you tonight and if I can take my entire philosophy on why I do what I do and why I help business owners in the space that I do. It comes down to one main thing. If you look at the whole spectrum of what I ended up doing in the process of working with business owners is I help them to one kind of designate what they’re looking to get, what they’re hoping ideally their business is going to provide for them and secondly, mapping out a plan. Thirdly, helping them go through the process for that plan point by point by point and making sure that it works. Then next setting up systems to help make sure that that plan is going forever, that it has an ongoing life to it. Then it doesn’t require them constantly that they have the ability, if they desire to be able to step away or at least not be as important to their business as they are in the very beginning. But if you boil it down to its most basic form, what I’m really hoping people to do is number one, trust themselves. Having confidence that what you’re doing and that you know what the right thing to do is you just gotta step forward and do it. And to realizing your limitations. We all have limitations. There’s just always so much that each of us get. There’s only so much that we all have that is possible to do unto ourselves that no matter what, if you’re really gonna make a dent in life, if you’re really gonna make a big difference, you’re going to have to trust in other people. So you’re gonna have to know what you’re good at and be confident in that, but also know what your weaknesses are and where you need other people to fill in. If I can help you discover those things and help you fill in those things and back you up where you need to be backed up, then my job’s done. That’s what my business life is all about. And the people that I work with are people that are looking for them and their lives and hopefully I can help. Well then find a way to find it. So hopefully that’s helpful for you. If you’d like to be able to talk with me about your business and how it relates back to your life and how we can fill in the gaps. Go to BrianJPombo.com go check that out. I know this was all just a big, long commercial. Me, me, me, me, me, but hopefully the concept of the pattern helps you, even if you work with me or not. If you’re able to take some of these concepts and include them into what you’re doing into your life so that you have a clear understanding of where you’re going. Think about your business and what you are able to provide for other people through your products and services. How can you distill that down into a very straightforward philosophy? Can you pull it down to the brass tacks and say the main, what is the main thing that you’re providing for people on an ongoing basis? I’d love to hear your answers. Leave me a comment. Otherwise go to DreamBizChat.com the link is in the description, especially if you’re in this business. Go and check it out. DreamBizChat.com. Hey, you have a great night.

Justin Lair & John DeSpain -- Fiber Light Fire Starters A question for you. Do you meet them in person? Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Brought to you live every day from Grants Pass, Oregon. Today we’re going to be discussing the difference between having an online business. A business that distance versus a business that is one on one with people. Now, most of the people that end up listening to this podcast or watching these videos oftentimes have a business that is virtual, so at least you probably do your business since from people you probably do most of your business online. This is very common. Now, if you don’t, then this also applies to you. If you don’t have an online business, I’m going to suggest that you look into adding in online elements that’s talked about at nauseum from everybody out there, right? But I want to talk to the people that have online businesses initially encourage you to do the opposite of what most people are encouraged you to do. I’m going to encourage you to meet your customers in-person. Find a way to meet them in person. It changes the entire dynamic of the relationship that you end up having and how they see you, how they view you. It’s all changes when they at least have the ability to meet you in person. So think about anybody that you’ve purchased, anything from online, whether it be a faceless corporation company like Amazon.com or like a company that actually has a personality behind it. Think of any of the places, maybe you purchase from authors, you know, a book from your favorite author or music from your favorite artists, whatever. Imagine the difference between having that, that one way relationship of getting it, enjoying it, having fun with it and that’s fine. But then imagine seeing them in concert. It adds another element to it. Imagine meeting them and having your book signed. Imagine being able to go to a convention where where someone’s speaking or that you can actually go up and meet and shake their hand. It adds an element to everything that so much of our world right now is virtual. We’re all living through our cell phones. You know, we’re all living through this virtual world where it’s not real enough and you see this being voiced a lot from younger people who don’t feel like they’re really experiencing life, that they feel that they’re missing out. And a lot of us who got to experience a lot of life pre-internet before the internet got big. I think we take it for granted and you have to consider the value that you provide when you’re there in person. It goes both ways. For one thing, you’re providing a value to them that they appreciate and goes, it goes to a deeper level where they end up seeing you in a different light after they’ve been able to see you in person. But then there’s also the other side, if you are able to see your customers, talk to them, discuss with them, see what their other interests are like. See them as an actual human being versus just a name on the other end of cyberspace.

http://DreamBizChat.com Gratitude to goal setting. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Filmed every day live. Today we’re coming to you from Grants Pass, Oregon here at the headquarters for BrianJPombo.com and we’re going to be talking about gratitude and goal setting. Really, in terms of the holiday season, it occurred to me today as I was sitting back and looking at what has occurred over the last couple of years for me. I’m very grateful, for lack of a better word blessings that have happened in my life. You know, really great things. Stuff you couldn’t even plan for honestly. A lot of stuff that came with hard work and a lot of the things that I can see in the near future and the present that are all happening because partially from hard work and paying attention and doing what doing what you need to do and at the same time just magical serendipities that just happened along the way. Stuff you can’t possibly plan for and I was thinking about the holidays and it hit me that we start the holiday season every year, just around Halloween time and Halloween’s fun and it really doesn’t have a deep meeting to it, at least from my perspective. But then you’ve got Thanksgiving, and Thanksgiving is a very specific time of gratitude. It’s all about being grateful for what you have and what you’ve gone through and the blessings that have happened in your life. I can see that and there’s a lot of people talk a lot about gratitude nowadays or being grateful and some people say there’s different definitions of that. I’m not gonna go into the depth of those definitions, I think, you know what I mean. It’s all about really giving thanks, for where you’re at and just acknowledging that you’re still alive, you’re still breathing. If you don’t have great health, you probably have decent health. If you don’t have decent health, you’re still alive. You’re still hanging in there. So no matter what, you always have something to be grateful for. Let alone if you’ve had great successes or anything else with your life, but then that always seems to contradict. I think a lot of us think that that contradicts the concept of goal setting and of, you know, growing into the future and the whole push that they’re even starting right now for new years in terms of setting your resolutions. The goal setting, the big goal for the new year and all that, all that stuff. It’s funny to me because I think that both are necessary to an extent. I’m not a big new year’s resolution person and I’m not a big, you know, I’m going to put out a huge post on how all the things I’m thankful for for during Thanksgiving. I think both those concepts need to be happening all year round. I know that’s cliche, I know, but I honestly think that those two things specifically need to be happening in conjunction with each other. You can’t just be sitting back and say all how great my life is, how wonderful my life is. All this is just wonderful. Every day I wake up in the morning, I just look out outside and just just smile and just amazement of how wonderful everything is because if you’re like that,

http://DreamBizChat.com Why you need to stand out. I’m Brian Pombo welcome back to Brian J. Pombo Live, filmed every day here live in Grants Pass, Oregon. Today I’m here to talk about this guy Godzilla. I want you to imagine if you will, you turn on the news wherever you catch any glimpse of news. Let’s say it’s on YouTube or on your TV or in your morning newspaper or wherever you catch to the newest Drudge Report. I don’t care. Wherever you get your news and you see a great big picture of Godzilla walking down the most major metropolitan area near you, would that be newsworthy? Would anyone be talking about anything else? If Godzilla were real and he’s walking around, this is one of my favorite little toys. I think this is from the 85 movie and I’ve had it pretty close to that long. If this Godzilla was walking around. Would anybody be talking about anything else? Is there any way to possibly ignore that? If it were real, there isn’t. It’s impossible. Everyone would be talking about it. No one would not be talking about it. It’s guaranteed that that makes the rounds within 24 hours. So it’s kind of like 9 11 you know, buildings crumbling to the ground. No one goes without knowing about that around the world when things like that occur, there’s no way you can stop something from that like that from getting out there, from standing out, from convening, from cutting through everything else, everything else that’s going on in a person’s life. That one thing, Godzilla. Walking down a large street or anywhere really Godzilla shows up anywhere that’s going to be big news, right? Now, picture if you will, him carrying a sign or having a T-shirt on that had your phone number, your website, no explanation. Just some contact information. Doesn’t say anything else. How many phone calls do you think you’re going to get? How do you think your website actually stays up for very long without completely crashing. Is this is an exam, you’re saying? Well, yeah. But what’s the point? Godzilla’s not real. That’s not going to happen, but outrageous things happen. They happen on occasion. If they happened all the time, they wouldn’t be outrageous. They wouldn’t stand out. If monsters were walking around on a regular basis, it wouldn’t be that big of a deal. You know, school shootings hardly phase us anymore. If it happens, it’s not that big a deal. It happening 20 years ago, became mainstream news and was something that a lot of people were talking about. Nowadays, it isn’t because it’s no longer standing out. It’s all about doing something, having something being something that stands out that cuts through the clutter of everyday life and everyday life is more cluttered now than ever before. Nearly impossible cut through. There are only a few things…..there’s very little things. There’s very little things in life that I have any expertise in that I would actually call expertise or say that I know well enough that I could help somebody with that it’s worth it.

http://DreamBizChat.com Perfection and Priorities. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live coming to you live every day here from Grants Pass Oregon. Today we’re going to be talking about the process of business growth and how one of the main things that gets in the way is perfection, perfection, perfection. They’re always trying to perfect, every little piece of what we’re working on, what we’re doing. As I was going ahead, moving on with a new project, with podcast producer Sean Douglas, and today we’re noticing that I’ve always had a tendency, in certain ways, to get caught up with one little item that doesn’t really have anything to do with the big picture of where we’re going and we’re trying to perfect this one little area of this big thing that we’re trying to do. This happens. It really became clear to both of us today as we were talking about it. It happens when you don’t have a clear idea of your priorities. If you don’t know what the priority is, it’s very easy to get caught up in the perfection trap. Here’s an example. I talked to a lot of business owners and a select few end up becoming clients. And one the first things I do with a client is sit down and really graph out what their priorities are. Where are they looking at where they see themselves in the next six months, year, five years, 10 years and so forth. In many cases, they get irritated with that. They don’t like to think about that type of thing because they like to keep things loose. Most entrepreneurs are very easy going, they’re intense, but they have an easy going nature about their business and they just want to have the freedom to just kind of let it go wherever, wherever it will go. It’s always good to be flexible. But at the same time, if you do not have a concept of where you’re going, it’s tough to set priorities. Without priorities you’ll get caught up in little things. You either won’t pay enough attention to the right things or you pay too much attention or at the same time pay too much attention to the wrong things in the process of moving forward. Because it’s real easy to get to change the focus of where you’re going. It’s too easy to get caught up with the bright shiny object. Perfection is one of these things. It’s going too deep into one area that in the end doesn’t matter to your priority of the current time. And if you don’t have someone there who remembers what the priority is and who could remind you what the priority is at that time, then you’ll get caught up with trying to, you know, shine the hubcaps on your car when you really do need to get the engine running. This is just a thing that I’ve ran into over and over and over again. And I’m not a perfectionist. I’m just not that type of person. I’m into quality. I’m into doing things right. I don’t want to have to come back and do it over, over and over again. I’d rather get it done right the first time, but I’m not much of a perfectionist and at the same time I still get caught up in trying to get this one area just right when really the pri...

http://DreamBizChat.com Selling info + your business. I am Brian Pombo welcome back to Brian J. Pombo Live. This right here is a picture of Michael Senoff. Michael Senoff is a dear friend of mine and he doesn’t even know who I am and here’s why. He’s had a website called, Hard To Find Seminars for probably close to 20 years now. This website’s been out there. It has a whole lot of free information out there that can teach you about business sales, marketing. He’s gone out and interviewed some of the smartest people out there at the same time. He’s learned a whole lot, has put into play a whole lot and has become an expert unto himself and he imparts his wisdom out into the world. Whole bunch of this stuff is free. It’s not in a normal blog format or anything of that sort, but what it is is he has pieces of it put out there. Some of them are full interviews, some of them are just part of interviews. And he says, hey, if you’d like to hear the rest, go and purchase this product that has this many hours worth of my interviews, or an old seminar from this person or that person. That’s where his whole website came from. It’s just these interviews and most of them, their the most simplest interviews in the world. They may have a commercial spliced in there or two for his website, but other than that, it’s just plain and simple interview over the phone. He had this little digital recorder that could plug into a phone. It’s not the greatest quality sound in the world, but you can hear what’s being said. Plus, he has transcripts of all of his conversations that he’s had. These are amazing conversations that he’s had with some amazing people throughout the years. I mean, hundreds and hundreds if not thousands of recordings available on that website, both free and to pay for. I’ve bought many of his, I continue to buy many of his products that he has out there, their digital products. They’re just sitting there. He has created this thing that kind of runs on its own where he has all these things available and things you’re talking 600 thousands of dollars worth of individual products that you can purchase on a whole range of different issues. Most of them are business related. So I think I saw some health related stuff on there. Why is it called hard to find seminars? Well, it’s because when he first started out, he was selling old seminars, you know, things on tape and CD that, people had bought and then they were reselling. He was reselling all this stuff on eBay. And so his original website was hard to find seminars. As time went on, he started creating his own products. They’re not all seminars. They aren’t all hard to find, but they are this huge trove of information. Why am I talking about Michael Senoff? What’s it have to do with you? Well for one thing, this is my love letter. Thank you Michael, for all the work that you’ve done through the years and creating this fabulous business for yourself. Those of you who are watching this, I want you to keep in mind what this could be for you.

http://DreamBizChat.com Dedication determines destiny. Hi I’m Brian Pombo welcome to Brian J. Pombo Live, we come here every day from Grants Pass Oregon. Today we’re going to get a little philosophical on you and I wanted to bring up a quote that I overheard, an audio I was listening to and it was a by a gentleman named Stan Billue. I’m not sure if you’ve heard of this guy before. Stan Billue, he was a sales trainer. He died back in 2015. Was a sales trainer through the 70s, 80s, 90s, I believe was his prime time. And I heard about Stan from a couple of different sources. But I got his an audio series that he had put together, it was originally a video series, I believe. I was listening to the audio series from his sales training and this was from HardToFindSeminars.com if you haven’t been there, go and check it out. I’m going to talk about Michael Senoff who came up with HardToFindSeminars.com. He’s a really interesting guy, has a really great business model and something that you could definitely take something from when we’re talking about content marketing and information marketing. So we’ll talk about that another time. But I want to get back to Stan Billue’s point about determination and destiny. He brought this up saying that if you’re determined, your creating in a sense your own destiny. And I think that’s true to an extent, but I think I kind of think of it a little bit in reverse. There was another quote, and I wish I had the author’s name. I know which book it came out of , but I don’t have the book in my hands right now. So there was a book I read and I believe he was quoting someone else. And in it he said that, desire reveals destiny. I tend to agree with that and I think determination is a sign of desire. When you see someone that’s determined, when someone’s really showing the results of determination, if it’s showing up in what they’re doing, if they’re truly determined all the way, then that’s a sign of true desire. And I think desire reveals destiny as opposed to the other way around. I don’t think that you can create your own destiny, but I do think that you can reveal your own destiny through your actions. I’ve seen this over and over again, both in my personal life and in others. Oftentimes when I’m working with somebody new, when I’m working on training somebody new, I look for certain qualities and one of the qualities I look for is a very strong desire to create something bigger and to create something better for themselves. I see that occur in their determination and the level of determination really shows you the level of desire. And the more determined a person is, the more they’ve got that burn. They’ve got that desire, they’ve got a drive to actually do something more. When I see that, I see a person that’s destined to build something big, to make something big, to become something big or what have you. They’re going places. There’s something happening, but it’s something behind them that….I don’t want to get deep into any concepts of predestination or anything like that, but I do believe in a sense of destiny.

http://DreamBizChat.com 4 ways to appeal to your customer base. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. I just had a quick thought for you tonight. I want to get it out quick because we’re almost at the end of the night and we’re almost into tomorrow. I got to make sure I hit that window. This is from the book Tested Advertising Methods. This is from chapter six, by John Caples, a famous advertiser, and he said, there’s basically four main things that people are appealed to have in some way or form. And you could look at the bad side of these and you could look at the good side of these. They each have their good’s and bad’s of it, depending on your perspective. The first one is sex appeal or sex, and it’s not just, or even primarily the physical act, but also love, affection, friendship, all of those things is something that appeals to people as humans. These things that appeal to people on a deeper level. It’s something that kind of appeals to all people in some way, shape, or form. Things you’ve got to take into account when you’re doing any form of advertising, marketing or talking to your customer or prospective customers. Here’s the second one. Greed, all things physical and emotional that money can buy. So that’s greed. Number three, Fear. Fear of losing what you have of not gaining what you hope to achieve or both. Then there’s four Duty, Honor, Professionalism. Not what’s in it for me, but what’s what is best for those I serve. The right medicine, the longest lasting sewer pipes, the most effective fire engine. Those are the four things that John Caples talks about. Sex appeal, Greed, Fear, Duty, Honor and Professionalism. He says this comes directly from another person that he discusses in his talks of a person named Han. The person who originally came out with the three appeals and then he added the duty, honor and professionalism to it. So it’s just a side thought, something we go a whole lot more deeper on. What makes it right or wrong to appeal to people and to appeal these instincts that they may not even be aware that they have, but how do your products do that? How do your services do that? It’s something to keep in mind. Also, another thing to keep in mind, DreamBizChat.com if you’re in the self-reliance space, you’re a business owner or executive, go to DreamBizChat.com go check out the video there. That’s all I have for tonight. Get out there, let the magic happen.

http://DreamBizChat.com Are you Dolemite? Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live coming to you live everyday from Grants Pass, Oregon. Today we’re going to discuss the Netflix movie, Dolemite Is My Name. Now if you haven’t seen this movie, I’d go and watch it. I’m not gonna ruin anything so we can talk a little bit about it right now without me giving anything away. But I’m going to hopefully entice you to go and watch it. Now this is not for everybody. If you are sensitive to language, bad language, vulgar language and language with heavy, not just innuendo but downright sexual language and everything else, then this isn’t the right movie for you. But if you could look past that and look at the meaning, the psychology behind the movie, the psychology of how this character stands out, then I think you’ll really appreciate what I’m about to say. So this is a movie, it’s got Eddie Murphy in the lead role. It’s got a whole bunch of other great comedians that are throughout the movie. It takes place in the 1970s. It is an actual story of a person’s real life, which I wasn’t aware of when I first started the movie. This is a retelling of the person’s life from a certain point in time. So this guy was kind of washed up at a point and was always looking to break into the entertainment industry, either as a singer or a comedian or something. And so he was trying to break into standup comedy, which was at that point was just resurging and really coming into its own in the mid seventies. He was always having a tough time creating the right character that would ignite the audience. He just could not communicate properly with the audience has himself. What he finds is he takes a character that is talked about in limericks by a few homeless people. Actually this character called Dolomite that they use over and over again in these overwhelming these dirty limericks. He starts recording them and these little sayings that they have and everything else and he develops a character out of thin air, almost a public domain character if you can. He adapts it as himself and he dresses kind of in that 1970s pimp look and gets up on stage as this character and starts talking in rhyme before rap music has even come out. He is considered that, which I wasn’t even aware of this guy who came up with this Dolomite character is considered to be one of the fathers or grandfathers of rap, modern day rap music. It all started from him taking someone else’s idea that book steal like an artist, which I’ve discussed before. It’s worth looking into because you could see people do this all throughout time. He took someone else’s idea, made it his own and through that could do something he couldn’t do just on his own. He needed that inspiration in order to propel him forward. If you think about it, I was just watching a documentary about Walt Disney and Walt Disney did the same thing. If you look at all his books, famous characters, all his most famous movies, they were something written by somebody else. His artists put their own spin on it. The writers put their own spin on it and re put it out there in a way that neither side could have done on their own.

http://DreamBizChat.com Trump Impeachment & Your Business. Can it help it? Can it hurt it? We’re going to talk about that today. Hi I’m Brian Pombo welcome to Brian J. Pombo Live, which we go live every single day today from Grants Pass Oregon and these recordings are spread out throughout the internet so that you can be in contact and participate in a little back and forth. If you have any questions, comments, or criticisms, please leave them wherever you’re seeing this video. And you can always go to BrianJPombo.com/Media and be able watch any one of these videos. If you clicked on this for the first time because you saw the headline of Trump Impeachment and your business. You might be curious as to how the Trump impeachment is going to affect your business if there is an impeachment, if the impeachment goes forward, if it doesn’t go forward, will it be good? Will it be bad? I’ll tell you how you could make it work either way. It comes down to content marketing. So what I’m doing right here is content marketing. I’m content marketing for BrianJPombo.com it’s a very specific type of site for business owners and this headline is going to get the attention of people who own a business in general. Now, some of the people who watch the show don’t own a business, but a large majority of the people that watch us do own a business. They do practice business and I’m always looking to attract more people who own a business and think about these things. So how can you use the Trump impeachment your benefit? Whether it happens or doesn’t happen, but all the controversy around it. See, I’m not even going to take a side. I’m going to completely let that pass. I’m not going to tell you what I think about Donald Trump. I’m not going to tell you what I think about the impeachment. I am using this to prove a point and I’m not using it just as clickbait. Just to bring you in. I’m going to tell you, if you can take controversial topics of the day that are already in people’s minds and be able to interweave them in any way into a message that you’re trying to present out there to people, that that is a way to bring people in. But to get people to listen because they’re going to listen a little bit more keenly because you have a conversation that’s already going on in their mind. Do you have something that’s already in the forefront and gives you, gives them a chance to share a little bit about what you are all about. So these are things you have to consider when you’re doing any form of content marketing. It doesn’t just mean video. It could be audio, it could be text, any form of text writing across the internet, articles, maybe blog entries. What ever it is, any form of content that you’re putting out there for people to see. I don’t care if it’s an ad in a newspaper, any type of content that you’re putting out there on a regular basis. You can always use news items to your benefit because it’s a way to bring people in and a way to connect with them o...