Summary: <a href="http://brianjpombo.com/seo-blunders-3/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> SEO Blunders, number three.<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live podcast and video cast going all across the internet, social media, podcasting, wherever you decide to watch or listen to us. We’re out there.<br> <br> <br> <br> So welcome, I’m happy to have you back.<br> <br> <br> <br> For the last two episodes we are talking about SEO Blunders and this is number three.<br> <br> <br> <br> I think we’re going to stop it on this one because it really is the fundamental point about SEO that a lot of people end up missing.<br> <br> <br> <br> They end up hanging a whole lot on SEO as an Organic Search. Not just Paid Search.<br> <br> <br> <br> Paid Search, you start going into a different realm, but if you’re really focused on getting free traffic, you may have a bit of an issue and I’m going to show you why. <br> <br> <br> <br> It comes down to real basic concepts of sales and understanding who you’re going after and really understanding the crowd that you’re playing with.Now, if you understand them well enough, maybe it’ll work really well for you.<br> <br> <br> <br> Organic search will, but even at its very best, it’s not good enough.<br> <br> <br> <br> This comes from a concept from, The Ultimate Sales Machine, by is Chet Holmes.<br> <br> <br> <br> Chet Holmes passed away a few years back, but this book is still one of those classics.<br> <br> <br> <br> In here, and I drew this out for you. This is a little sales pyramid that he talks about.<br> <br> <br> <br> I drew it out for you to just kind of give you a concept, on the dollar store whiteboard here.<br> <br> <br> <br> Here’s the different concepts.<br> <br> <br> <br> If you took a pyramid and this, and this represented your entire possible, clientele, customer base, this is everybody that could possibly be a customer of yours. We’re gonna sit somewhere in these percentages.<br> <br> <br> <br> So the top 3% of the people that are ready to buy right now, as soon as you get in touch with them and tell them what you have, and know what you’re selling, they’re ready to go. That’s 3%, only 3% of the market.<br> <br> <br> <br> 6% to 7% are open.<br> <br> <br> <br> They’re open to the concept of purchasing from you.<br> <br> <br> <br> They’re not ready yet, but they’re very open to it.<br> <br> <br> <br> From here on down, and I did not write in the numbers, but it’s 30%, 30%, 30%.<br> <br> <br> <br> I was going to write it as we were going along, but this is 30%. They have not thought of your solution yet.<br> <br> <br> <br> They don’t think they’re ready yet.<br> <br> <br> <br> They’re not sure if they’re ready.<br> <br> <br> <br> They’re just not in the looking zone quite yet.<br> <br> <br> <br> Another 30% really don’t think that they’re interested in what you’re working on and in what you’re offering.<br> <br> <br> <br> And another 30%, they know they’re not interested in what you’re looking at.<br> <br> <br> <br> Now, why am I showing this as far as SEO or Search Engine Optimization as we know it?<br> <br> <br> <br> It concerns people typing something in that they already know they’re going after.<br> <br> <br> <br> So what you’re really talking about on the best case scenario is really 10% of your entire market of the people that are possible to purchase what you have going.<br> <br> <br> <br> You’re only dealing with 10% when you’re dealing with...
