Summary: <a href="http://brianjpombo.com/seo-blunders-2/"></a><br> <br> <br> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a><br> <br> <br> <br> SEO blunders. Number two, the long tail.<br> <br> <br> <br> Hi I’m Brian Pombo welcome back to the Orange Office where we used to have many of the old talks here again on Brian J. Pombo Live, whether you’re watching this on the mini social networks that we broadcasted on or whether you’re listening to it on our podcast, welcome back.<br> <br> <br> <br> Today we’re gonna talk about search engine optimization.<br> <br> <br> <br> This is the second video in this series.<br> <br> <br> <br> I’m not sure how long we’re going to have this series last, but at least this one and the next one.<br> <br> <br> <br> Next episode we’re going to talk specifically about one of the fatal flaws behind search engine optimization or S E. O. Today though, we’re going to talk about the long tail.<br> <br> <br> <br> This is pretty basic simple concept.<br> <br> <br> <br> If you’re new to SEO, you’ll find this interesting.<br> <br> <br> <br> If you’re not, you may find it a little boring because I’m going to be covering some of the basics that I think a lot of people miss out on.<br> <br> <br> <br> When you’re looking to get found in a search engine, you’re looking to get found in Google.<br> <br> <br> <br> Whether you’re doing organic search or paid search, meaning you’re putting stuff out there in order to get found for free, or whether you’re paying Google or somebody else. In order to show up in the search results, you’ve got to understand the difference between the short tail and the long tail.<br> <br> <br> <br> I originally heard these terms from Howie Schwartz back in the early two thousands, well, mid 2000 odds, probably around 06 something like that, 2006. It was really interesting because back then Google was pretty wide open in allowing organic search to get a lot of coverage.<br> <br> <br> <br> It was pretty simple if you do what Google was looking for to be able to show up in Google rankings and it didn’t take much.<br> <br> <br> <br> But let me pull it back a bit. You’ve got to look at the basics of it and what you’re competing against.<br> <br> <br> <br> So let’s say you restore old 1969 Mach 1 Mustang.<br> <br> <br> <br> You restore these cars back to mint condition, you do it on the high end. You find all the best replacement parts, you find everything just, it’s just high-end as you can get as top of the line as you can make it across the board and you sell it for a really premium price.<br> <br> <br> <br> How would you get found on Google?<br> <br> <br> <br> What search term would you want people to find you on?<br> <br> <br> <br> Now let’s go as broad as possible.<br> <br> <br> <br> What’s the broadest possible term we can put on into Google?<br> <br> <br> <br> How about “car”?<br> <br> <br> <br> You know one word, any one word on Google you’re going to have, unless you’ve made up the word, unless it’s your brand name and no one else is even trying for it yet. And if that’s not the case, then you’re going to have a really tough time being found on any one word and you wouldn’t want to be found on a word as broad as car because what does that mean?<br> <br> <br> <br> That could mean a million different things.<br> <br> <br> <br> That is not what you’re selling.<br> <br> <br> <br> You’re selling a very premium, high end specific model, specific make of a specific year that’s restored to the highest premium end.<br> <br> <br> <br> If you can at all help it,
