Standing Out With Direct Mail Grabbers

Summary: <a href="http://brianjpombo.com/standing-out-with-direct-mail-grabbers/"></a> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a> Standing out with direct mail grabbers. Hi I’m Brian Pombo welcome back to Brian J. Pombo Live brought to you live every day from Grants Pass Oregon back here. Today we’re looking specifically at a piece of mail that dropped in and this is one that anyone that’s in Southern Oregon has probably gotten these before from Butler Automotive Group. They sell a Ford’s and Acura’s. It’s with a large dealerships here locally and if you asked me before which, well, I’ll help go cover that in a second. I want to show you one specific thing about this piece of junk mail that I lovingly refer to a junk mail. Because I work a lot and in junk mail, I help people to use even physical direct mail like this to get attention. It’s all about standing out. If you can stand out with your customers, you have a chance of being heard and then eventually take them down the line of being known, liked, and trusted. Right. How do you get known? First you got to stand up. You got to be rise above everything and oftentimes when we get a bunch of stuff in the mail, we parse through it pretty quick. Pay attention, next time you grab the mail and you’ve got a handful of things, what are you doing? You’re looking for, okay, what’s the stuff I don’t need? What does this stuff that I don’t even need to think about, look at or do anything else with? One of these would normally be something that you would just kind of toss aside the differences with this particular one is that it comes with a little key. That’s an actual physical key. Now it hasn’t been cut specifically so that it works on anything, but it’s one of those deals that they send you an actual key, taped on here and it says your odds of winning this SUV is one in 71,158 if you received a key and your confirmation code matches the prize board, you are the winner of a 2019 Ford Escape SC or 25,000 cash. That’s all this is. This is a representative. But many people don’t know why, something like this is in a piece of mail and it’s because it stops you. It stops you and in the industry, it’s referred to as lumpy mail or as a grabber. I remember Gary Halbert, a famous marketing genius, used to talk about grabbers. Often times they talk about those being in an envelope, but this is an example of a free mailer that is, you know, it’s a regular mailer that you normally just kind of toss aside, but this grabs your attention. It’s a little heavier and if you’re feeling something a little lumpy in it and you’re going to pay attention to this little key, whether you’ve received one of these before or not. I always notice this little key when it shows up it comes a couple times a year that they do this same deal over and over again. I can tell you it probably works for them because they do it over and over and over again. So it must be working. It must be worth tossing in a little bit of extra metal and plastic into the cost of the mailer to get that extra little atte...

Standing Out With Direct Mail Grabbers

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