Can Your Business Use Old Media?

Summary: <a href="http://brianjpombo.com/can-your-business-use-old-media/"></a> <a href="http://DreamBizChat.com">http://DreamBizChat.com</a> Newsletters, newsletters, newsletters, are they writing for your business? Can your business use old media? Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today we’re going to be talking about different forms of advertising and I want you to consider a concept that you may not have thought about before or if you have, you’ve dismissed it because it’s old style. Before we get into that, I just want to let you know that if you relate with any of the things that I’m bringing up here and you’d like to be able to talk with me or somebody here at the company at BrianJPombo.com. Go to BrianJPombo.com. Believe it or not, that’s the spot. And you can sign up for a strategy session directly with me depending on the topic that you’re looking to talk about, whether it’s something specific regarding your business or with something that I’ve discussed here on the show. Just be sure and mention that at BrianJPombo.com if you are in the self-reliance field, meaning you have products and services that help people to become more self reliant. I’m offering currently, though by the time you see this, I may not still be available. But currently I’m offering a free consultation one on one to be able to help you with what we call The Dream Business Transformation. It takes 60 minutes on the phone or over a video chat and we can take you and outline your business from where you are to where you want to be. And we can do that pretty quick. I’ve done a few and the people were pretty happy with it. So go to DreamBizChat.com the link is in the description and in case you forget it, DreamBizChat.com. Today I’m going to bring up a form of media that most people never consider and it’s a shame that they don’t, but I’m not trying to sell you on the idea of this particular media. What I am trying to sell you on is the idea that you should never discount something just because it’s old. In fact, you should consider things that are old and outdated before you consider things that are fresh and new. Here’s what I mean. Direct mail is a great example and we’ve discussed this here before. For years and years. I remember hearing from people saying, Oh, direct mail doesn’t work. You can’t advertise through the mail because the response rate is so low. Well, it can be true and that absolutely can be true, that you can lose a whole lot of money as in any form of advertising. You can lose a lot of money if you’re not careful, and you can do that definitely with direct mail. Meaning you’re doing any form of advertising through the postal service. But here’s the thing, there’s fewer people. There’s, there’s less junk mail now than there was before in terms of per person. Most people do not receive as much junk mail as they did a good 10, 20 years ago. Those of you who were around 10, 20 years ago, remember it used to be a huge pile that we pull in from the mailbox every day of junk mail. Nowadays, there’s not as much. There’s more room and you can be a lot more clever with how you do it and you can organize it to where you can make money at it.

Can Your Business Use Old Media?

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