SEM Synergy on Cranberry.fm

Bruce, Virginia and Rob Ramirez discuss search news from over the Thanksgiving holidays Google shuffled search rankings thanks to another updated rollout of Google Penguin Plus, Virginia speaks with CEO and co-founder of DragonSearchandSocial Media Process Master Ric Dragon who offers some tips based on his Ford Motor Company study published in the book from Bruce Clay and Murray NewlandsentitledContent Marketing Strategies for Professionals .

Changing World of Search Marketing and Online Marketing; Psychology of Writing to a Target Audience

Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-MaMike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.rtin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy. We first start with a discussion of dealing with ads while browsing on Twitter.

Testing The Google Mobile Friendly Tool; Google Local Carousel Goes Away for Restaurants, Hotels and More.

Googles new mobile-friendly testing tool tells you if your site passes or fails the mobile test. The Bruce Clay team puts a couple of websites to the test and they give their conclusions. Plus, they discuss the removal of the Google Local Carousel asGoogle is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. Finally, we learn about some upcoming training sessions which will incorporate more mobile marketing education including implementation, pitfalls, user intent and more.

Is Linkbuilding As a Strategy Dead? Examining Content Strategies

Is linkbuilding as a strategy dead? Reciprocal links, emailing to try and get links are no longer working or really effective - you need to recognize the evolution whether it is inbound marketing through content - you need to recognize your clients needs and what people are looking for as far as content goes. This episode examines content strategies. The Bruce Clay team use a number of strategies that are worth listening to here. Specific topics, talk to clients about common discussions and issues in their space.

Virginia, Mindy and Bruce look back at the SEO Mosh Pit, a Q&A session where PubCon Vegas 2014 conference attendees got to ask their questions of some of digital marketings best minds and leaders, including Bruce Clay, about his thoughts on theever changing of mobile. They also discuss a recent blog post detailing an All-In-One Mobile SEO and Design Checklist. Eric Enge of Stone Temple Consulting speaks to Virginia about a recent study he posted about on his blog entitled The Great Knowledge Box Showdown. He answrs questions like:How extensive is Googles capability? And what about Siri and Bing/Cortana? How do they stack up?

Virgina and Mindy welcome Rob Ramirez and Kristi Kellogg to catch up on some of the latest search and scoial headlines coming out of SMX East 2014 and Pubcon 2014. They discussed content marketing, social search, blog management and tools for copywriting and content writing. They also discussed the evolution and the idea of re-identifying what search marketers should be called. Plus they discusshowthe Google Panda 4.1 rollouthas resulted ina significant jump in the presence of answer boxes, and some solutions are offered.

We learn about how Google reps representing theGoogle Partner program answered Google AdWords and Analytics Questions at the Bruce Clay booth at PubCon 2014. Plus a discussion on what goes hot on Google + Also, Google recently announced Structured Snippets, the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user.The Bruce Clay team discussstructured snippets, what they are and how to get them.

Virgina and Mindy welcome Bruce Clay content writer Kristi Kellogg as they lay out their plans for covering SMX East 2014 in New York and PubCon 2014 in Las Vegas. They also discuss a recently penned content marketing book by Bruce Clay entitled Content Marketing Strategies for Professionals shows How to Use Content Marketing and SEO to Communicate with Impact, Generate Sales and Get Found by Search Engines. They also discuss content marketing strategies while taking your mobile visitors expectations into consideration .  

Google has ended its Authorship program and Authorship markup is no longer supported in web search. Given the announcement, Bruce recommends what to do with what he calls useless authorship markup. SERP formatting changes including changes to title tags and characters and the like are also looked at.

Editorial guidelines for including SEO into your content, from writing descriptive headlines to creating an overall formula for building good searchable content. Also, the Bruce Clay team has been called out to participate in the ALS Ice Bucket Challenge.

Talking Web Analytics 2.0: Empowering Customer Centricity, they look at current best practices of Web analytics. and propose the pioneering concepts of the customer-centric Web Analytics 2.0.with the author of two best selling books: Web Analytics 2.0, Web Analytics: An Hour A Day. The Digital Marketing Evangelist for Google, Avinash Kaushik. Plus, best-selling author Bryan Eisenberg talks about social media and conversion optimization.

Discussion on the risk and rewards of creating JavaScript based content and making it indexable by Google. Bruce, Virginia and Mindy discuss the issues surrounding building websites and rendering them for mobile users, and the tradeoff of building websites with responsive design as opposed to a M-DOT website.Plus, Virginia welcomes Bruce Clay Inc Director of Software Development Aaron Landerkin and Senior SEO analyst Marianne Robbins to take a techncally advanced look on the Google/ Javascript indexing issue.