Summary: Is linkbuilding as a strategy dead? Reciprocal links, emailing to try and get links are no longer working or really effective - you need to recognize the evolution whether it is inbound marketing through content - you need to recognize your clients needs and what people are looking for as far as content goes. This episode examines content strategies. The Bruce Clay team use a number of strategies that are worth listening to here. Specific topics, talk to clients about common discussions and issues in their space.
