SEM Synergy on Cranberry.fm

Discussing link building best practices plus keeping in mind proper decorum when searching for linking opportunities, plus Virginia talks to two members of Bruce Clay Japan, Inc. about the Asian demand for SEO and SEM services. Harry Miyamachi, CEO, and Yoshi Akari, Strategic Planner, discuss the trade between and online transactions within Asian countries including China, Japan, Korea and India.

Copyrighted Content

The copyrighted content issue has come up again where bloggers or site owners might have to pay to use certain content, plus Bruce Clay Senior SEM Analyst Nick Guastella provides his analysis on the non exclusive agreement between Yahoo and Google and a discussion on avoiding duplicate content

Improved SEO Documentation

Virginia, Robert and Bruce look to Matt Cutts’s post on Improved SEO Documentation Galore! to see what definitions and guidelines Google has updated, including robots.txt and nofollow documentation, along with further-clarified quality guidelines and the definition of a doorway page. They also talk about the recently passed Unfair Commercial Practices Directive in the UK and the fact that Google search results no longer offer the “watch video” feature. Bruce also interviews one of the newest members of Bruce Clay, Inc., Chris Hart, Director, Eastern Region Operations.

Advanced SEO going Blackhat Debate

The Advanced SEO going Blackhat Debate stirred up in several session of SMX Advanced 2008, plus Jeremiah Andrick, Program Manager of Live Search Webmaster Center talks about the Robots Exclusion Protocol, the Microsoft 404 Toolkit and what webmasters can find in Live Search Webmaster Center.

SEOs use of Social Media

Michael Gray of Graywolf on SEOs and their use of social media, and he offers examples on how SEOs need to use social media better, plus Microsoft SEO architect Derrick Wheeler discusses how he helps SEOs with formats, redirects, publishing skills, content management and much more.

Siloing and PageRank

Siloing and PageRank sculpting have seen some controversial debate, so Bruce and Robert discuss the site architecture technique, plus an SMX Advanced preview as Susan talks with SMX conference chair Danny Sullivan

PPC should work with SEO

From conversion data to keyword selection, PPC campaigns should work together with SEO campaigns. Bruce, Robert and Susan give away some of their tricks to avoiding nonconverting clicks and choosing the words that bring your company into the users line of sight. Bruce explains what he sees as the conversion challenges of PPC, from branding to bidding. Bruce talks to Dr. Ralph Wilson about his latest book on landing page optimization, the third edition of How to Develop a Landing Page. In a special report to SEM Synergy, Bruce Clay, Inc. IT Manager Aaron Landerkin gives Bruce and the audience a rundown of the Omniture training he recently attended.

IT Role in SEO and SEM

Bruce Clay IT Manager Aaron Landerkin discusses the role of IT at an SEO/SEM company and the unique challenges IT must meet in the marketing industry, from updating and managing tools and programming projects, checking the status of internal networks and servers, and creating custom tools and reports for analysts and clients.