SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Direct Search Engine Bots on Your Site
Susan and Virginia give some suggestions for ways to direct search engine bots on your site, plus Live Search Webmaster Center Program Manager Jeremiah Andrick discusses the improved functionality of the recent Webmaster Tools update and explains how by supporting the online publishing community Live Search is helping the end user gain access to the best content available.
Black Hat White Hat SEO
Bruce and Robert take a look at the subject of the SES San Jose panel which Bruce will be speaking on called Black Hat, White Hat: Playing Dirty with SEO, plus Bruce talks to Kevin Ryan, the VP and global content director of Search Engine Strategies and Search Engine Watch about his goals and direction for the show.
SEO Training
Attending SEO Training courses like Training seminars, remote training, and on site training and how Internet marketers can stay up to date with new technologies and search engine guidelines.
Internet Marketing Overall Project View
SEM Synergy takes a look at Internet marketing from the overall project view. From the important first steps of the site review process to account management to the coordination of the SEO and PPC campaigns, there’s a lot to look at when it comes to integrating all search marketing efforts. Virginia then talks to Bruce Clay, Inc. Account Manager Daerick Gross about project management over the life of a search marketing campaign
SEO Copywriting & Keyword Research
The SEO copywriting process and keyword research as Bruce, Robert and Susan look at tips and procedures to keep in mind when researching keywords, plus Virginia speaks with search marketing blogger Carolyn Shelby about a number of suggestions for where to find fresh content ideas and how to create optimized page copy and press releases.
Robots Exclusion Protocol
Discussing the Robots Exclusion Protocol as Bruce, Robert and Susan look at Vanessa Foxs article Managing Robots Access To Your Website for an in depth understanding of the various commands available for robot management. Also Virginia speaks with Jonathan Dingman, author of Google Inside, for a look at recent developments of Google and, another of Jonathan’s topics of interest, WordPress.
Small Business & Local Search
Bruce, Robert and Susan discuss Google’s ability to crawl and index text in Flash files, the newly launched Google Affiliate Network, and Matt Cutts’s announcement about how the search engine uses the data it collects to fight spam. Also, Matt McGee, creator and author of Small Business Search Marketing, talks to Virginia about how his blog has helped him gain feedback and insight into a new book he wrote about the rock band U2. Finally, Susan and Virginia offer some things to keep in mind when optimizing for local search.
Link Building Best Practices
