SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Email Marketing Campaigns & Social Media
Bruce, Robert and Susan talk about the Morgan Stanley released report on Internet trends, that social sites have reached a 16 percent share of global online time. Also, Robert speaks with Adam Audette of AudetteMedia and moderator of the Internet marketing discussion list, LED Digest about the value of email discussion lists, the relevance of email marketing, and common mistakes companies make in their email marketing campaigns.
Alexa Ranking Relevance
With a New Alexa Traffic Ranking system is launched, we discuss its relevance to the industry, plus will the recession cause advertisers to move online for its high accountability, plus an eMetrics Summit preview
Web Analytics and eMetrics Summit
Bruce speaks to Jim Sterne, founding president of the Web Analytics Association on how Web Analytics can help your site, the metrics tools available to webmasters, and previews the upcoming eMetrics Summit.
Google domination with Dewey and Performics (Debut Episode)
Bruce Clay premieres his new radio show with how Google has been dominating the news with the dancing SERPs of the Dewey update, its intent to sell off Performics , and their domination of online advertising with the DoubleClick acquisition.