SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Search Analytics and Longtail Phrases
Bruce, Susan and Viriginia discuss Search Analytics and Longtail Phrases and how analytics help marketers spot the trends occurring on their site in order to leverage user interests, alleviate bottlenecks, and better direct visitors
Personalization on Search Results
How is personalization going to change how Internet marketers operate, as fluctuating rankings are devalued as a measure of success, plus David Harry of the Houmah Blog discusses bounce rates as a ranking signal and personalized PageRank.
Collecting user demographics
Discover ways of collecting user demographics plus Scott Skurnick, director of SEO and user insight at Edmunds.com, talks to Virginia about how his company gains understanding about user behavior and desires.
Discussing state of spam in search and social marketing
State of spam in search and social marketing, from social media to link building, plus guest Bruce Clay Inc Senior Analyst Scott Polk talks to Virginia about how spam affects the social media space and link building efforts.
Online Retail Sales and Halo Media
Online Retail Sales and Halo Media , and considerations of ecommerce sales, plus how to gain control of ecommerce, sales and buying cycles, plus an interview with Gregg Banse, President of 7th Pixel.
2009 Search Engine Marketing Predictions
Bruce gives his 2009 Search Engine Marketing Predictions, plus Barry Schwartz, editor of Search Engine Roundtable, news editor of Search Engine Land and CEO of RustyBrick looks back at the big search stories of 2008.
Matt Cutts on Search Trends in 2009
Virginia has an extended interview with Matt Cutts, head of the Google Webspam Team, on subjects like important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns, the dropping value of rankings, and upcoming online trends for 2009.
Evolution of SEO Tools
