SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Discussing Hyperlocal Content with Ben Saren, CEO of local review and recommendation site CitySquares, and Internet strategist Martin Canchola, who join Virginia to talk about how businesses can optimize their hyperlocal presence.
SEO Hierarchy of Needs
eCommerce Marketing Tips
Bruce discusses his experience at the digital marketing event AdTech Chicago 2009 with Susan and Virginia. Then, Dr. Ralph Wilson talks to Virginia about holistic online marketing, small business e-commerce marketing, the challenges of PayPal, as well as his recommendations for e-commerce marketing for the holidays.
Analytics Importance
Bruce presents a special episode of SEM Synergy dedicated to analytics with some of the experts. In interviews with Avinash Kaushik, Jim Sterne and Daniel Waisberg, Virginia and the guests take an in-depth look at forward thinking in the Web analytics field.
Seasonal PPC Campaign Planning
Virginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure. David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.
SEOToolSet and Google Caffeine
SEM Content Management and Stupid SEM
Search Engine Strategies San Jose 2009 Preview
With Search Engine Strategies San Jose around the corner, the hosts spend the show looking forward to the training, sessions and networking opportunities at the conference. Bruce, Susan and Virginia also take an in-depth look at the session Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising. Gina Poole, vice president, IBM Software Group Marketing 2.0, then talks to Virginia about the subject she’ll be exploring in her panel, The View From the CMO’s Office.
Submission and Paid Inclusion
Real Time Search
Bruce, Susan and Virginia discuss what real-time search is, how it can be used as a tool, and whether or not a real-time search optimization strategy exists. SEO and social media marketer Dana Lookadoo then talks to Virginia about how to use real-time search as a marketing advantage.
