SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Paid Search Advertising and the Findability Formula
Semantic Search Technology
Semantic Search Technology is on topic as Bruce, Susan and Virginia discuss Ask’s clear commitment to the advancement of search, and what the engine could do to better support the SEO and webmaster communities. Virginia then talks to Tomasz Imielinski, executive vice president of technology at Ask.com. Tomasz explains the effort he’s leading at Ask to continually develop their proprietary semantic technology.
Online Ad Growth Research
Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon. Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject. Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers.
New NoFollow Behavior for SEO
Bruce sits down with Susan and Virginia for the whole show to give his input on what the new nofollow behavior means for SEO, siloing and search optimization practitioners. They discuss why SEOs and site managers should avoid overreacting, the remaining uses of the nofollow element, and alternate ways of directing PageRank flow.
Microsoft Search Engine Bing Reviewed
Bruce, Susan and Virginia review Microsoft's new Search Engine Bing based on it early traffic. Stefan Weitz, Director of Bing, talks about the shift of Microsoft Live to Bing, from the analytics to the changes made to their webmaster central.
Inbound Marketing Strategies
A discussion of Inbound marketing strategies and how they may prove to be a more reliable strategy in the future. Larry Kim, founder and vice president of product development at WordStream, offers pragmatic suggestions for improving inbound marketing efforts.
Data Visualization Needs and Benefits
Bruce, Susan and Virginia discuss the products introduced by Google at their semi-annual Searchology event, notably data visualization. Virginia speaks with the CEO of Enquisite Richard Zwicky about data visualization its needs and benefits.
Link Building Tactics and Best Practices
Learn Link Building Tactics and Best Practices and how vital link building is to an Internet marketing campaign. Plus, Link building expert Todd Malicoat, aka Stuntdubl, talks to Virginia about his recommendations for link development.
