Summary: Bruce, Susan and Virginia discuss online ad growth and how they agree that ad budgets are still in flux, however, they’re not convinced that online ad spend will drop any time soon. Colby Atwood, president of the media research company Borrell Associates, talks to Virginia about the independent research his firm has conducted on the subject. Finally, SEM analyst at Bruce Clay, Inc., Jim Stratton makes his premiere on the show. Jim, Susan and Virginia talk about analyzing the lifetime value of pay per click customers.
