SEM Synergy on Cranberry.fm

Virginia, Susan and East Coast Operations Director Christopher Hart Recap SMX West 2010 plus catch up an update on SEOToolSet Training, plus they look at the Google SEO report card.

SMX West 2010 On Location

Social Media Buzz and Influence

Bruce, Susan and Virginia kick things off by considering if and how a social media users sphere of influence should be considered as part of their lifetime customer value. Shannon Poole, who has joined Bruce Clay for business development, talks to Virginia about her social media strategy for developing business, especially at conferences like the upcoming SMX West. Then Susan, Virginia and Bradley examine Internet giant Google’s latest foray into the social space, Google Buzz.

Keyword Research Factors to Consider

Bruce, Susan and Virginia highlight the new offerings and resources offered by the team at Bruce Clay Australia, including a recent blog post titled Keyword Research: Factors to Consider. Des Odell, director and co-founder of Bruce Clay Australia, jumps in to share lots of news coming out of the office in Sydney. Finally, Bradley, Susan and Virginia then take a closer look at the SEO Factors and Trends Report.

SEO Training and Education

Search engine optimization has entered the mainstream marketing consciousness. With increased awareness comes an increased desire to learn about and take advantage of SEO potential. Bruce, Susan and Virginia consider both of the above means of SEO education.review Bruces recommendations for SEO research and testing. Chris Sherman then joins the program to share insight into the direction and offerings of the Search Marketing Expo Conference Series this year. Finally, Susan, Virginia and Michael consider the criteria for deciding whether or not a training or education event is right for you.

Blogging and Branding

Bruce, Susan and Virginia explore the value of blogging and measures of authority online, plus Lisa Barone, co-founder and chief branding officer of Internet marketing firm Outspoken Media, shares her method for generating blog posts and content for clients.

Link Building Strategies

Links are crucial to the Web economy today, conducting traffic, visibility, and trust to sites and pages. Bruce, Susan and Virginia start by considering link marketing, not only as it contributes to SEO, but also as it fits into overarching marketing goals. Eric Ward, a link marketing specialist with a reputation as Link Moses, joins Virginia to talk about link building in 2010. Susan, Virginia and SEO analyst Maryann Robbins talks about the SEO communitys priorities, based on the results of an informal survey on the Bruce Clay blog.

Internet Marketing Implications and Recommendations

Bruce, Susan and Virginia start off the show by reviewing recent search headlines with far-reaching implications for Internet marketers in the earthquake relief efforts in Haiti and the issues between Google and China. Then Bryan Eisenberg, best-selling author of several books on Internet marketing and number five on Invesp.nets list of the most influential online marketers of 2009, talks to Virginia about his recommendations for Internet marketing in the new year. Finally, Susan, Virginia and SEO analyst Maryann Robbins take a look at ways to brainstorm new content ideas as well as ways to identify content holes on a site.

Web Speed and Social Media Marketing