SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
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Podcasts:
This summer has featured the release of the iPhone 4 and a wave of new Android phones. Bruce examines the mobile marketplace and mobile ad platforms including Google, Apple iAd, the upcoming Windows Phone 7 and the fierce mobile advertising battle likely to come. Mobile technology and marketing specialist Michael Martin then talks to Virginia about the changing mobile market, the options available to consumers and the opportunities opening up for marketers. Jessica, Susan and Virginia then critique a number of popular services which have undergone redesigns recently.
How To Optimize for PDFs, TV and Press Releases
Blended Search Results
Bruce, Susan and Virginia discuss Bing and blended search results. They highlight the Bing-Yahoo Partnership and Virginia conducts an interview with David Harry about developing a blended search strategy.
Rebranding Through Social Media Engagement
Kate Gardiner manages social for the daily PBS television series, The NewsHour. She tell us the story on how The NewsHour brand was remade through social media engagement. Bruce, Susan and Virginia also review what Matt Cutts discussed during his You and A session at SMX Advanced.
SEO in Large Organizations
Bruce updates listeners on company announcements, including the encore presentation of a Search Marketing Now webinar in which Bruce presents SEO in Large Organizations: Managing Expectations. Brent D. Payne, SEO Director of Tribune Company discusses talk about incentives that encourage content producers to embrace SEO, as well as the constant challenge to evolve along with Internet use, which is currently shifting toward mobile devices and apps, rather than reacting too late. Then Virginia talks to SEO Bradley Leese about how mobile and tablet computing devices, like this weeks demonstration of the iPhone 4 at the Apple Worldwide Developers Conference, continues to the change the way people interact with the Web.
Clientele Management and Conversion Rate Optimzation
The Bruce Clay team unveils their plans for SMX Advanced 2010 in Seattle, plus they discuss clientele management and customer service, and finally they discuss the potential impact of conversion rate optimzation and how it can affect your SEO rankings.
Longtail Traffic Loss and Search Engine Traffic Impact on Online Retail
Concerns among the Webmaster World forums about what is being codenamed as the MayDay update. Webmasters from very clean, very large websites have reported dramatic drops in long tail search traffic. Virginia also speaks with MySpace Senior Online Marketing Manager Tony Adam about his presentation at Search and Social Summit about In-House SEO Strategy.
Tools for Successful Small Business SEO
Facebook Security and News Feed Optimization
Bruce, Susan and Virginia have a bone to pick with Facebook, concerned about the diminishing promise of privacy and users ability to control personal data on the service. David Turner, technical lead of Facebook marketing firm Brand Glue, talks to Virginia about Facebook news feed optimization and ways to engage users to become fans on the social network. Then Aaron, Susan and Virginia consider the effect of W3C validation on search engine optimization.
