SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
SERPS and Google Brand Links
Social Plugins for Developers
Facebook has also been pushing the boundaries of new and interesting, as last week the network introduced a number of social plugins for developers. Marty Weintraub, president of aimClear Search Marketing, gives listeners a guided tour of the eight new plugins that have the potential to drive engagement and social interaction on a site. Twitter is becoming further integrated into search results, and Bruce, Susan and Virginia start the show by discussing newly released Twitter-based search features.
Site Speed on Google Search Ranking Algorithm
Client Expectation Management and Optimizing the iPad
Alan Bleiweiss, an SEO consultant at HeyDudeWheresMySite.com, then talks to Virginia about the challenge of setting client expectations up front and how an SEO site audit establishes a foundation of understanding and communication so important for any project. The Bruce Clay team take a high-level view of the marketing big picture and discuss the recent launch of the Apple iPad and how it might be worth an SEOs time to consider optimizing their content for the device.
Automating Twitter
Bruce, Susan and Virginia take a look at the new search user interface Google is rolling out. Tracy Falke, who runs Content, SEO, SEM, and Social for Freestyle Interactive, a UK-based communications agency, then talks to Virginia about how to automate Twitter while maintaining a human touch. Then Virginia, Susan and Daerick Gross explore some of the recent headlines in search and social, including the YouTube Redesign with the inclusion of Community Pages.
Social Automation and Conversion Optimization
Virginia is joined by Allen Landerkin and Paula Allen to recap SES New York 2010, and she discusses issues raised in sessions like social automation and conversion optimization, including over a presentation from Bryan Eisenberg on where he shares 21 secrets of top converting websites. Virginia, Allen and Paula also look back on the Eric Enge interview with Google Senior Engineer Matt Cutts.
Most Important Things to Know About SEO in 2010
Bruce, Virginia and Christopher host the show on location from SES New York 2010. Bruce previews his upcoming webcast with Dr.Ralph Wilson on 10 Most Important Things to Know About SEO in 2010 such as the processing of links and the rise of performance and conversion management. Also, Virginia speaks to Rhea Drysdale of Outspoken Media on her efforts that led to the legal defeat of the SEO trademark.
100 Episodes of SEM Synergy
Celebrating the 100th episode of SEM Synergy, Bruce, Susan and Virginia discuss topics and interact with listeners on SEMPO and their stance on the SEO Trademark issue, video optimization and a preview of SES New York 2010.
SMX West 2010 Recap and Google SEO report card
