SEM Synergy on Cranberry.fm

Susan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms. Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.

Real Time Social Search

Bruce, Susan and Virginia are critical and cautious in light of the potential implications of Bings Twitter and Facebook status update integration and Googles experimental Social Search feature. Ben Behrouzi, CEO of LeapFish, talks to Virginia about the need for far-reaching, relevant and customizable aggregation of data, including rich media, social and real-time content.

CNN’s SEO and Redesign

The third quarter of 2009 is over and many companies have released their quarterly results. Bruce Clay, Susan Esparza and Virginia Nussey examine the results reported by Google, Yahoo!, Microsoft and IAC for a measurement of the health of the search engines and a reflection on consumer behavior. Google reported revenues of $5.94 billion for the third quarter, an increase of 7% compared to the third quarter of 2008. Yahoo!’s net income nearly tripled to $187 million in the third quarter. Microsoft Corp.’s stock fell 14% to $12.9 billion, topping analysts’ forecasts of $12.3 billion. IAC, which owns Ask.com, reported a year-over-year revenue growth of -9%. Topher Kohan, SEO Coordinator at CNN, then talks to Virginia about the news organization’s newly redesigned Web site. One of the most notable enhancements to the design is the prominence of video, and Topher shares his thoughts on why video is such an important site element today. He also gives his tips on how to involve SEO in online initiatives from the ground up as well as how he has been able to evangelize on behalf of SEO within the large media organization. While CNN is one of the first to focus on video integration on the site, they aren’t the only one that has prioritized videos online. TurnHere, an online video advertising and production company, recently conducted a survey on trends in online video among brands and marketing agencies. Susan doesn’t take the survey at face value because TurnHere provides online video marketing services. However, useful lessons are contained in the insights about top reasons brands develop online video and what prohibits some companies from creating online videos.

Whats Next in Search

Bruce and Susan over their take following the SMX East 2009 panel on Whats Next in Search. Plus they discuss With Internet users expressing disapproval of behavioral ad targeting, are marketers able to take advantage of these sophisticated technologies? If Bing and Yahoo! search merge, how will having two players instead of three going to change the space? And, what will the search marketing industry be buzzing about in five years?

Long Tail Queries and Potential Strategies

Bruce Clay, Susan Esparza and Virginia Nussey discuss the implications of increasing long-tail queries and potential strategies of Yahoo! due to the discontinuation of its paid inclusion program, Search Submit, at the end of the year Gregg Poulin, general manager at Compete.com, then talks to Virginia about data coming out of the online research company.

Psychology of Persuasive Copy

Bruce Clay, Michael Terry and Virginia Nussey discuss the announcement by Google that canonical tag would include cross-sub-domain support. Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy. Bruce and Michael add their two cents to the SEO copywriting discussion, considering how on-page content is the lifeblood of a Web site.

SMX East 2009 Recap

Virginia interviews conference speaker and president of paid search management platform ClickEquations, Craig Danuloff, and conference interviewer extraordinaire Mike McDonald of WebProNews. Craig shares highly-actionable tactics for a query-based approach to PPC as well as insights about the state of many organization's search campaigns and a synergistic approach to SEO and PPC. Mike offers up his tips for making connections and getting information from leaders of the Internet marketing space.

SEO Best Practices and SMX East 2009 Preview

Hyperlocal Content