SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Google Interest Based Ads is the focus coming out of SES New York 2009, and Virginia speaks with Clix Marketing CEO David Szetela to get his take.
Live from SES New York 09
Bruce and Virginia host a Live edition of SEM Synergy at the WebmasterRadio.FM booth in the expo hall. Bruce covers the SEO Training course and talks to a few satisfied customers.
Canonical Tags Benefit for Search Engines
Vanessa Fox joins Virginia to explain how the canonical tag benefits search engines, webmasters and users. Plus, Bruce cautions that the tag is merely an extra measure and not a full solution. 301 redirects and other multiple URL best practices must be adhered to.
SEOToolSet Training
Bruce Clay offers SEOToolSet training on the East Coast and Christopher Hart gives us details of the East Coast training course and the importance of training in creating a base level of knowledge across an organization.
Inside Search Engine Optimization Journal
Inside the Search Engine Optimization Journal with Founder and Publisher Sean Golliher, plus Will Martin-Gill on his article "The Coming Evolution in Affiliate Marketing"
Vertical Search and Video SEO
Vertical Search and Video SEO with Mark Robertson, creator and publisher of ReelSEO. Plus, Susan, Michael and Virginia discuss a few of Google’s other search verticals: book, news and blog search
Analytics and Content
Analytics and Content and how they should be optimized in order for easy searchability and findability, plus guests Bill Leake, president and CEO, and Alissa Ruehl, manager of website effectiveness consulting for Apogee Search.
Local Search Resources for Small Businesses
Local Search Resources for Small Businesses and site for small business owners new to navigating local search, GetListed.org.
