SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
SEO Tools that can help gather data and get tasks done with maximum efficiency, and Bruce, Susan and Virginia look at the evolving attitude toward tools and how they can help, plus Bruce Clay Inc IT Manager Aaron Landerkin joins the show to talk about the newest features and additions to the SEOToolSet..
SEO Tools that can help gather data and get tasks done with maximum efficiency, plus Bruce, Susan and Virginia look at the evolving attitude toward tools and how they can help, plus Bruce Clay Inc IT Manager Aaron Landerkin joins the show to talk about the newest features and additions to the SEOToolSet.
Creating Engaging Web Content
Devaluation of Ranking as the prime metric for SEO, and the role of engagement objects on rankings going forward, plus an interview with Web designer and marketer Matthew Inman on creating engaging Web content.
Managing PPC Bids and National Broadband
Jon Kelly, president of SureHits, talks about managing PPC bids and the challenges faced by large companies, plus Bruce, Susan and Virginia discuss a recent FCC ruling to open the unused frequencies between television channels for use as a national broadband network.
Maps Local Listing and Pubcon 2008
Maps, social media and the fate of Yahoo with Sage Lewis, Web marketing blogger and founder of Internet marketing company SageRock.com, followed by a roundtable discussion on Maps Local Listing, plus Susan Esparza and Scott Polk recall the highlights and takeaways from Pubcon 2008.
Improving Online Business Conversions
Discussing Improving Online Business Conversions, plus steps into improving conversions such as optimizing landing pages, and guest Lauren Vacarello discusses how you can turn traffic into conversions.
International Search Marketing
Susan, Michael and Virginia talk about the European market. Virginia then talks with Motoko Hunt, founder and Japanese search marketing strategist of AJPR. Motoko talks about search engines in Japan as well as trends and things that beginners tend to do when entering into the Japanese marketplace. The trio then return to discuss language issues when marketing in another country.
Business Strategy and Search Marketing
A discussion of business strategy and search marketing with Susan, Michael and Virginia , plus Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space.
How Widgets Can Help Your Business
