![SEM Synergy on Cranberry.fm show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/044/788/small/sem-synergy.jpg)
Summary: Devaluation of Ranking as the prime metric for SEO, and the role of engagement objects on rankings going forward, plus an interview with Web designer and marketer Matthew Inman on creating engaging Web content.
Summary: Devaluation of Ranking as the prime metric for SEO, and the role of engagement objects on rankings going forward, plus an interview with Web designer and marketer Matthew Inman on creating engaging Web content.