SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Google and Its Market Challengers
Google, has shown a unique ability to continually rise to challenges from new engines. Bruce, Susan and Virginia consider the role of alternate engines, such as Wolfram Alpha, and the unique functions they perform. Virginia then talks to Barbara Baker, of Kolbe Market Consultants, about the search evolution and what the search future may hold.
SEOToolSet Training and SEO for Dummies
Search Engine Optimization All-In-One For Dummies is out and Bruce and Susan explain the purpose of the book and share their experience of working on a comprehensive technical guide. Plus, Christopher Hart, Bruce Clay, Inc.’s director, Eastern Region Operations, then talks to Virginia about SEOToolSet Training on the East Coast.
Localization Appearing in Google
Localization Appearing in Google, including the local results and non-local queries, plus Jordan Kasteler of Search and Social tells us about the latest developments in social media.
Economic Trends and Facebook Advertising
Bruce, Robert and Virginia look at economic trends based on a report by Efficient Frontier that analyzed Q1 2009 for changes in consumer search behavior and the performance of key metrics. Plus Virginia speaks with Tim Kendall, director of monetization at Facebook, about Facebook Advertising.
Social Media Identity Theft
Michael Streko introduces us to Knowem, which aids in avoiding Social Media Identity Theft as it checks the availability of your brand name and/or user name on various social media sites. Susan, Scott and Virginia also discuss Matt Cutts response to a question on Social Media and it relevance to Google.
SMX at ad:Tech
Danny Sullivan tells us about bringing his Search Marketing Expo Conference Series to the upcoming ad:Tech Conference in San Francisco, plus Chris and Susan look back at IM Spring Break 2009.
Branding and the Vince Algorithm Change
Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months.
Google Interest Based Ads
