![SEM Synergy on Cranberry.fm show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/044/788/small/sem-synergy.jpg)
Summary: Branding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months.