SEM Synergy on Cranberry.fm

Can you optimize search for RankBrain, or is it simply a translation layer? Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss the implications of search engine AI (namely RankBrain), complete with insights from Google Webmaster Trends Analyst Gary Illyes. Later in the show, test your digital marketing knowledge with a pop quiz on the SERP. Listen in to see how well Bruce and Duane do!

Together search engine optimization and social media marketing create a powerhouse effect that drives traffic to your site, builds buzz and creates brand awareness. And while both are worthy forces on their own, when combined they’re even stronger. Listen in on a conversation between our social media editor Kristi Kellogg and fellow social pros Jason White and Maggie Malek. They’ll talk about how to combine your search efforts to get the most out of SEO and social media. The conversation includes client success stories, Snapchat hacks, livestreaming videos and more!

In a truly interdisciplinary conversation, Bruce Clay, Inc.’s Virginia Nussey interviews WordStream’s Larry Kim on SEO, PPC and social media. As the interview unfolds, listeners will learn how Larry (the reigning Search Marketer of the Year) goes about identifying content that is ripe for paid amplification (unicorns, as he calls them). He’ll also dive into his super remarketing tactics (spoiler alert: this is how Larry gets in front of the industry’s top tech bloggers and journalists, landing hundreds of links and premium media coverage). If you’re in digital marketing this is one interview you don’t want to miss!

Cognitive psychologist and marketing scientist Dr. Pete Meyers is the brains behind MozCast – the Google algorithm “weather report” that chronicles changes to the SERP as they happen. Like the SEO analysts at Bruce Clay, Inc., Meyers stays on top of SERP changes. There are an estimated 500+ changes to the Google algorithm each year, and these changes inform digital marketing strategy. Catch up with the latest changes and how to deal with them in this conversation between Meyers, Kristi Kellogg and Paula Allen!

Listen in as Virginia Nussey, Duane Forrester, Kristi Kellogg and Paula Allen take a deep dive into branding vs. direct response marketing. Branding is often a matter of how something looks and feels to a user, while direct response marketing focuses on how something functions. The team talks about how to marry these two objectives and end the war between them. They’ll also talk about the latest digital marketing news, including the debut of Google Home, major updates to AdWords, the French raid of Google’s Paris offices and SEO training opportunities in Milan, Italy.

The Bruce Clay team discusses SEO and Its Connection to Social Media. Though marketers do not use social media for PageRank or link equity, social media is still critical to digital marketing The team focuses on how search engines are taking into account the social media footprint of a brand.

Virginia Nussey and Kristi Kellogg are joined by special guest Michael Brito. Brito, author and Head of U.S. Digital Marketing for LEWIS Global Communications, is on a mission to help brands and businesses reach their target audiences with precision with the right stories in the right channels at the right time. One way he accomplishes that is through employee brand advocacy. When employees themselves are brand advocates, the brand is seen in a more trustworthy light. Listen in to this interview with Brito to find out how to empower your employees to become brand advocates.

Christi OlsonandPurna Virji, both from Bing Ads, joined Bruce Clay, Inc.s Kristi Kellogg and David Szetela for a roundtable discussion on all things regarding paid search. These PPC leaders take on SEM hot topics including Product Listing Ads, remarketing and social campaigns. They also answer critical questions like to how to keep Shopping Campaigns creative and how to optimize a mobile site for a good quality score. Dont miss it youll get great tips and tricks to enhance your own paid search campaigns.

This show is packed tight with SEO strategy from industry leaders! BCIs Social Media Editor Kristi Kellogg interviews Duane Forrester, Marshall Simmonds, Sha Menz and Casie Gillette on SEO hot topics. Simmonds, Menz and Gillette all of whom were speakers at SMX West 2016 earlier this month share their thoughts on the future of links and linkless attribution; the difficulty with attribution and understanding referral traffic; broad SEO knowledge vs. niche expertise and why Google Web Console Users want more than 90 days of search analytics data. At the end of the show, Bruce Clay weighs in on the desire for more data, as well, and Virginia Nussey shares one reason a Googler recently gave for not proving 90+ days worth of data.

David Szetela, Vice President of Search Engine Marketing at Bruce Clay, Inc., shares his tips for succeeding with Product Listing Ads and mobile site conversions. Listen in as he talks with Content and Media Manager Virginia Nussey and Social Media Editor Kristi Kellogg about how he stays up to date with the ever-evolving world of paid search. Hell also talk about how he is leveraging social ads in his paid search strategy, his favorite new PPC features, his favorite methods for reducing cost-per-conversions, his top tips for call tracking and more!

What’s Trending in Local Marketing and Voice Search ?Discover the six major trends shaping location marketing for 2016, including apps, location data, beacons and more. Later in the show, hear the latest news on voice search and how it’s changing SEO. Don’t miss these insights from Bruce Clay, Duane Forrester, Robert Ramirez, Virginia Nussey, Mindy Weinstein and Kristi Kellogg! A recent Huffington Post article reads that Voice search is actively shaping the future of SEO and changing how SEO techniques are adopted in the mobile age. While Google’s most recent mobile update put quite a bit of attention on the importance of mobile optimized pages, it’s essential for digital marketers to consider Siri in their 2016 search engine strategies.

Duane Forrester, Virginia Nussey, Kristi Kellogg, Paula Allen and Robert Ramirez talk about their digital marketing resolutions for 2016. But before they get to that, they’ll talk about the value of conferences — for speakers. Learn how to identify what conference is right for you as a speaker and how to understand the ROI of a speaking engagement.

Duane Forrester, Virginia Nussey, Kristi Kellogg, Paula Allen and Robert Ramirez talk about their digital marketing resolutions for 2016. But before they get to that, theyll talk about the value of conferences for speakers. Learn how to identify what conference is right for you as a speaker and how to understand the ROI of a speaking engagement.

Director of Training Mindy Weinstein hosts a best of episode covering hot topics of the year, including paid search and mobile SEO. These are some of our most popular segments that you don’t want to miss.  

Director of Training Mindy Weinstein hosts a best of episodecovering hot topics of the year, including paid search and mobile SEO. These are some of our most popular segments that you dont want to miss.