SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Wielding Free SEO Tools
Misuse of Structured Markup Can Trigger a Penalty
FTC Update’s Effect on Social Media Marketing
Dealing with Bing’s Move to HTTPS
Preparing for the Next Panda Update and Increasing a Brand’s Twitter Engagement
DisavowFiles: The SEO Industry’s New, Free Backlink Intelligence Tool
The time-consuming and labor-intensive process of building a Google disavow file is now simplified with the release of a free crowdsourced disavow files database developed by Bruce Clay, Inc. “We had a very real need as analysts to be able to simplify and speed up the process of doing link audits. It made sense, in a lot of ways, to share data, especially when you’re dealing with the same types of link farms, the same types of websites that scrape, and show up in a lot of our clients’ backlink profiles. Being able to share the data across our clients was a real need we had to help us do a better job and gather the data we had access to,” says Bruce Clay, Inc. SEO manager Robert Ramirez in this episode. Hear about the tools and reports of the free tool built to serve the SEO industry on a fresh new episode of SEM Synergy.
Duane Forrester and the Next Game-Changing Technologies
Enjoy a future-looking conversation between friends as Duane Forrester, Sr. Product Marketing Manager of the Bing Ecosystem, visits Bruce Clay in our Simi Valley, CA, studio. Duane and Bruce get to talking about where technology is taking us and where search is headed. Duane has a sharp vision for the next game-changing technologies. Digital assistants, telematics, wearables and augmented reality all make an appearance on the show. If the last decade heralded the year of mobile, what can marketers do to get in front of whats next? Take a listen.
The Truth About Disavowing Links
To disavow or not to disavow? Learn how to leverage disavow files. Bruce Clay talks about criteria for and benefits of disavowing links. Later in the show, listen in to a roundtable discussion on Googles move to rebrand Google Webmaster Tools as Google Search Console.
Unconfirmed Google Algo Update and AdWords Innovations
Tune in to hear the latest SEO buzz, including the so-called Phantom Update Google ranking fluctuations occurring between April 27 and May 3 that digital marketers are correlating with low-quality content, yet remain unconfirmed by Google. And for the paid search crowd, there's an in-depth discussion of innovations coming out of the 2015 AdWords Performance Summit that simplify the day-to-day work of an SEM and give more fire-power for proving ROI.
Google EU Antitrust Scrutiny; Social Media Aids Nepal Earthquake Relief
The Bruce Clay team discuss Google EU Antitrust Scrutiny and how it affects search marketers; Social Media Aids Nepal Earthquake Relief; Also , we learn about some of the highlights they came back with following their appearance at Pubcon Austin 2015.
