SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
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Podcasts:
Mobile Friendly SEO And What The Effects Are Of The April 21st Changes Are
Co-Host Virgina Nussey, Content Manager with Bruce Clay sits down with the SEO Manager Rob Ramirez as well as Community Manager Kristi Kellogg and discuss the changes surrounding April 21st "Mobilegeddon" and what it means for your SEO.
Paid Search, Twitter, Pinterest and Mobile Usability
Paid Search, Twitter, Pinterest and Mobile Usability are on deck as Bruce Clay rounds up his team to discuss thegrowth of paid search, a survey of men versus women when it comes to Google Search, and some points on mobile usability as we count the days to the Google Mobile Friendly Algorithm rollout.
Facebook Embeddable Videos and Their SEO Impact
Bruce Clay, Rob Ramirez and Mindy Weinstein discuss video for SEO and Social following the release ofthe latest product from Facebook, called Riff, which allows you to create and collaborate on videos with Facebook friends.
The 7 Worst Things You Can Do In Mobile; Should You Build an App?
The 7 Worst Things You Can Do In Mobile and how you can get around it. Bruce and the team discuss how to avoid any mistakes while rushing to get your website mobile compliant by April 21st. Plus, we hear aroundtable discussion about the debut of the Apple Smart Watch, and it leads to the question of if building an app is gobd for your mobile strategy. .
Google Mobile Friendly Preparations; Penalties for Doorway Pages
Bruce Clay Introduces SEOToolSet Version 6 for Advanced SEO
Virgina Nussey, Paula Allen, Aaron Landerkin accompany Bruce Clay to announce the release ofSEOToolSet Version 6. They discuss upgrades, free and premium offerings, and more. Some of the teams favorite tools are shared, plus Bruce explains how these tools (such astheSingle Page Analyzer, keyword suggestion, link analysis and domain indexing) are so powerful.
Many webmasters have seen ranking fluctuations due to a recent Google Brand eCommerce Update. Bruce Clay talks with Virginia Nussey, Mindy Weinstein, and Rob Ramirez discuss. Plus, Googles John Mu comments on if Linkbuilding in any way benefits webmasters.
Google Brand eCommerce Update Causes Fluctuations; Benefits of Linkbuilding
Marketing Predictions You Should Prepare for in 2015; The State of SEO in Asia
Virginia Nussey discussesMarketing Predictions You Should Prepare for in 2015 with Neil Patel, the co-founder of Crazy Egg, Hello Bar, KISSmetrics and Sprout. Also , Virginia is joined Kristi Kellogg, Paula Allen, and John Alexander to discuss how they were visited by international members of the Bruce Clay team on the State of SEO in Asia.
