SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Up Close and Personal with Wizard of Moz Rand Fishkin
Wizard of Moz Rand Fishkin joins Bruce Clay, Inc.s Kristi Kellogg for an exclusive interview on all things digital marketing, including the ROI of giving away content, current search trends, warring tensions inside marketing teams, and how he brings Mozs core values to life. This interview is a must-listen for digital marketers, business owners, and, of course, Moz fans!
Google Changes Position on Ajax; Amazon Cracks Down on Fake Reviews
The first hot topic of this show is Amazon's pending lawsuit against 1,000 people who offered reviewing services on Fiver.com. Listen in as Robert Ramirez, Mindy Weinstein, Virginia Nussey and Kristi Kellogg talk about why reviews are vital to your online reputation and how to get them the right way. After the break, they talk about Googles recent announcement that they no longer recommend the AJAX crawling proposal they made in 2009.
Google’s Gary Illyes Answers Bruce Clay’s SEO Questions
Google Webmaster Trends Analyst and search engine spokesperson Gary Illyes answers Bruce Clays questions about ranking algorithms, penalties and quality guidelines in this special interview episode. Professional search engine marketers take note!
Millennial Marketing, Content Case Studies & Pubcon Las Vegas
Recording this week's show from the annual Pubcon Las Vegas, Kristi Kellogg, Virginia Nussey and Mindy Weinstein highlight their top takeaways from day 1 of the conference. Hear how American Eagle, AT&T, and TOMS are successfully establishing loyalty with the Millennial market through content and social media. Plus, learn tips for using Reddit for content sharing and visibility.
Getting to Know Your SEM Synergy Panelists; Bruce Clay Members Plan for Pubcon 2015
We getto Know Your SEM Synergy Panelistsas we get some backstory from the show's recently arrived panel contributors, David Szetela, Rob Ramirez and Mindy Weinstein. Plus, David and Mindy preview their respective upcoming presentationsfor Pubcon 2015 coming up in Las Vegas.David will be speaking on theThe Top Major AdWords Mistakes and How to Prevent Them panel while Mindy speaks onSearch and Social Content Strategy.
Takeaways from Bruce’s Exclusive Interview with Google’s Gary Illyes
Googles Gary Illyes fielded questions from Bruce Clay earlier this month in a live interview. Bruce, Mindy Weinstein, Virginia Nussey and Kristi Kellogg discuss the key takeaways, including Garys revelation that HTTPS is a tiebreaker between otherwise equal sites and the fact that we are months away from the next Penguin update. Later in the show, the team shares tips for creating content (hint: its all about being useful to your readers).
AdWords and TrueView Ad News
With PPC author and expert David Szetela, Bruce Clay examines how Googles new definition of conversions will adjust search ad reporting. In other SEM advertising news, they look at fresh opportunities for digital marketers to use video streaming and video ads on YouTube and Facebook.
Holiday Campaigns (Already?!) and Panda 4.2
