SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
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Podcasts:
Bruce Clay Makes 2015 Annual SEO Industry Predictions
2015 Annual SEO Industry Predictionsas Bruce Clay, Virginia Nussey and Mindy Weinstein go through the list ofnine predictions by Bruce Clay on mobile, local, video, voice search, and shifts in the Internets dominant players.
Are Google Domains a Good Idea From a SEO Perspective; SEJ Summit 2015 Showcased
Are Google Domains a Good Idea from a SEO perspective, and how this move might be to make Google go head to head with GoDaddy. Plus, we hear about the upcoming SEJ Summit 2015 with Kelsey Jones, the Managing Editor at Search Engine Journal.
What is Content Marketing and Social Media Marketing Going to be Like in 2015?
What is Content Marketing and Social Media Marketinggoing to be like in 2015? Bruce Clay welcomes Virginia Nussey, Michael Shore and Rob Ramirez to discuss what they see is on the horizon.They look intoGoogle AdWords Editor Version 11and they discuss a blog post by Neil Patel laying10 Marketing Predictions You Should Prepare for in 2015.
Link Building Strategies and Planning
Julie Joyce, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Plus we learn about some Link Building Strategies withEric Ward, a link marketing specialist with a reputation as Link Moses, who joins Virginia to talk about link building.
In House SEO Consulting and Strategy with Jessica Bowman and Tony Adam
Virginia speaks wth in-house SEO consultan Jessica Bowman.Jessica shares creative ways to generate organization-wide excitement about SEO initiatives, signals to recognize when enthusiasm is fading, and ways to return to the dreamy honeymoon phase where spirits are high and SEO has a foothold. Also Virginia discusses In-House SEO Strategy withinternet entrepreneur and advisor Tony Adam.
Mobile Optimization Changes, Challengers to Google Search Market Share and Other SEO Predictions for 2015
Bruce, Virginia, Rob and Mindy discuss how will the role of mobile optimization be changed in 2015, when it comes to responsive designandGoogle embracing dynamic content. The Bruce Clay team also look what challenges Google might encounter against search engines,such aschanges like the Firefox support of Yahoo, and how they will play a role in changing market share and how will that could impact the paid search market.
Google My Business Guidelines Rewritten; Losers to Google Penguin: Large Multi-Location Brands
Google has rewritten their My Business guidelines, Bruce explains with Rob and Virginia how he calls this move evolutionary and that itbenefits Google withthe results of their local directory listings. Also, Virginia discusseshow large, multi-location brands found that their traffic dropped after Google released its Pigeon algorithm which he wrote about in a Search Engine Land article entitledWhy Did Googles Pigeon Poop All Over Big Local Brands?
Google Thanksgiving Shuffle Rankings by Penguin; Social Media and Content Marketing Strategies with Ric Dragon
