SEM Synergy on Cranberry.fm

Conversion and Click-Sharing

Gregg Poulin, general manager at Compete.com tells Virginia about their findings regarding users paid search and natural search preferences as well as holiday predictions. Scott Fowles, an SEO analyst at Bruce Clay, Inc. and an evangelist for conversion rate optimization, talks to Virginia about some tips he has learned that may help a site optimize its conversions.

SEO-Ready CMS Importance

SEO-ready CMS for websites is so important to use in conjunction with SEO efforts, as we learn from guest Mark Knowles from Pixelsilk. Jessica and Bruce chat about all the great feedback Bruce Clay, Inc. has been receiving on its one-day SEO training at the conferences. Finally, Susan welcomes SEO analyst Scott Fowles, and senior SEO analyst Bradley Leese to discuss recent changes to the Google keyword tool.

Web Analytics In Depth

Google MayDay, Caffeine and Matt Cutts

SEM Synergy this month showcases some of the popular interviews in the history of the program. From December 2008, Virginia speaks with Matt Cutts, head of Googles Webspam Team. As a major spokesperson for Google within the SEO community, Matt discuses the increasingly important algorithm factors, Web 2.0 technologies that Google is working toward indexing, how purchased links are handled, spam concerns, the dropping value of rankings, and upcoming online trends. Then from July 2009, Virginia sits down with BCI senior SEO analyst Bradley Leese to talk about his research into the differences and correlations between Google’s algorithm update Mayday and infrastructure update Caffeine.

Fall 2010 Search Marketing Conference Outlook

The Bruce Clay team fills us in on their upcoming agenda for the fall conference, including upcoming training sessions and seminars. Virginia talks to Mark Robertson of ReelSEO.com about the going evolution of video optimization and marketing. Virginia also gives her goodbyes as she makes her final appearance on SEM Synergy.

Local Search Growth Phenomenon

Bruce, Susan and Virginia discuss significant growth surrounding local SEO and how it has been overlooked and how mobile is tied into it. Virginia speaks with Chris Travers of Universal Business Listing about how local search cannot be ignored. Finally, Susan, Michael and Virginia preview their upcoming SEO newsletter which will focus on local search.

Is Google Instant a Threat to SEO?

Google Instant is a new real time search enhancement that shows results as you type, the Bruce Clay Team examine how much this might threaten SEO. Plus,they examine the Google Video Series and how it is being presented to be viral and flashy.

Bing, Yahoo and Small Business

Bruce, Susan and Virginia discuss with Bing now officially powering Yahoos index, they discuss the question of how the partnership affects users and search engine marketers is pressing. Brent Rangen, owner of Optimize Guyz and the winner of the Small Biz Discovery Contest, then talks to Virginia about his recommendations for small business SEO and his takeaways from SES San Francisco. Finally, Susan, Paula and Virginia discuss Google’s algorithm change which seeks to deliver on a user’s intent to receive multiple results from a single domain.