SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Social PR Secrets author Lisa Buyer talks about whats trending in social media marketing and how brands can gain inspiration from sexy TV shows such as the Netflix hit Orange is the New Black or Showtimes television drama Masters of Sex. Plus Bruce, Lisa and Mindy discuss theFacebook Emotion Manipulation Study, andGoogle Releases AdWords Quality Score Primer Aimed At Dispelling Misconceptions.
Version 4.0 of the Google Panda algorithm has been released and Bruce, Virginia and Mindy discuss the impact it has made so far on this returning episode of SEM Synergy. They also discuss the leaking of the Google Quality Rating Guide, and Google Removing Author Photos From Search.
SEO Keyword Suggest Tool and SOPA Backlash.
SEOToolSet now features a SEO Keyword Suggest Tool, Aaron Landerkin explains. SOPA Backlash. Bruce, Virginia and Jessica discuss the backlash coming off the proposed SOPA or Stop Online Piracy Act which pits Yahoo, Google against U.S. Chamber of Commerce and recap PubCon 2011 Las Vegas.
Importance of Site Quality, Not Just Page Quality
Discussion on Importance of Site Quality, Not Just Page Quality, and the announcement of Google+ Brand Pages. We also get a PubCon Recap with a SEO-Moonlighting Chiropractor, Planet Chiropractic, President and Founder Michael Dorausch .
Regulating Employee Social Media Use; Facebook Top News Visibility
Kristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand. Then Aaron, Jessica and Virginia look at ways to help your Facebook content be visible in the Top News Feed.
Yahoo Up For Grabs; Link Building on a Budget
Google is rumored to be willing to help finance the purchase of Yahoo, which raises questions of what Googles ulterior motive might be. Bruce, Jessica and Virginia discuss. Julie Joyce, co-founder of link building and social media marketing company Link Fish Media, Link Week columnist at Search Engine Land and blogger at SEO Chicks, talks about tactics for link building on a budget, the lasting effect of a good reputation, and how to deal with the long life cycle of link building when clients expect results. Then Aaron, Jessica and Virginia look at the ongoing tech war between the Webs superpowers: Google, Facebook, Amazon and Apple.
Reaction to Google and their Switch To Encrypted Search
Bruce weighs in on the reaction to Google and their Switch To Encrypted Search and how they will begin encrypting searches and outbound clicks by default in some situations. Virginia, Jessica and Michael Terry discuss the continuous overlap between search and social when it comes to the news coming out of Google and Facebook.
Panda Update Strategy; Video Content Optimization
Bruce, Jessica and Virginia discuss what factors Google may be using to determine website quality based on the Panda Update, from linking to user behavior on the SERP. Neal Rodriguez shares tips on video content optimization and how to get interviews, as well as how to get buy-in for SEO initiatives.
International SEO and Social Media Training
