SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
Bruce looks at when it makes sense to assess a site yourself and when its best to have an agency or consultant evaluate the site. Siddharth Lal, managing director of Bruce Clay India, about SEO best practices in Australia and India. Then Virginia talks to SEOToolSet training attendees at Septembers course in Simi Valley, CA. She talks to Stirling Flynn, director of technology at Living on the Edge; Chase Anderson, marketing analyst at Belcaro Group Inc., and Allison Kulage and Rebecca Huber, president and director of client services at Bare Knuckle Marketing.
Search and Social Hawaiian Style
Creating Killer Facebook Ads; Wappow Search and Social Keynote Preview
Bruce, Jessica and Virginia preview Bruces keynote address at the upcoming Wappow Search and Social conference. Then Marty Weintraub, president of aimClear and author of Killer Facebook Ads, talks shares some practical and tactical advice for advertising on Facebook. Then Aaron, Jessica and Virginia discuss the interplay between social, local and mobile marketing online.
SMX East 2011: Ad Remarketing; Nifty Marketing
Virginia talks to John W. Ellis, a paid search specialist, about his suggestions for ad remarketing. Then Virginia speaks with local business specialist Mike Ramsey, also known as Nifty Marketing while on location from SMX East 2011. Jessica, Aaron and Virginia examine the Google acquisition of Zagat and what that means for local search, as well as Bing and Twitters renewed partnership and what that means for social search.
Engagement and Local Internet Marketing
Affiliate Summit East 2011; IT Security and Site Backups
PPC Experts at SES San Francisco 2011
SES San Francisco 2011 Preview; Social Media and Conversion Optimization
SES San Francisco 2011 preview with best-selling author Bryan Eisenberg talking about social media and conversion optimization. Bruce,Susan and Virginia discuss the buzzing social media platform Google+ and coming to terms with the end of online privacy.
MySpace…The Social Entertainment Destination
MySpace has become a Social Entertainment Destination as Tony Adam, director of online marketing for MySpace, explains; plus local-focused changes to the SERP with Bruce and what that means for businesses and Susan and Jessica continue the conversation about MySpace as they take a look at how it satisfies a very specific niche.
How Google Places Will Rock the Search Industry
How Google Places Will Rock the Search Industry. Bruce, Susan and Jessica talk about the recent changes that are slowly rolling out by Google in the way of Google Place Search. Plus, Jessica interviews Crosby Noricks, senior social media strategist for Red Door Interactive and creator of the award-winning blog, PR Couture.
