SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
- Copyright: © 2007-2016 Cranberry Audio, LLC
Podcasts:
International SEO and Bulliding Communities/Startups
Bruce, Susan and Virginia start off with International SEO discussion including the debate of utilizing White Hat SEO methodology over buying links. BenHuh of Cheezburger Network talks communities and startups with Virginia, including tailoring content and creating a successful startup like the Cheezburger Network. Finally, Bruce Clay Account Manager Derrick Gross, Kate Gamble from Bruce Clay Austraila and Alessandro Agostini, Managing Director Bruce Clay Europe, continue the International SEO discussion.
Shifting SERPS and Social Media Branding Lessons
Bruce, Susan and Virginia consider how personalization, blended search, changing technology, and increased competition have changed the search marketing industry. Joshua Titsworth, digital marketing specialist at science search engine Innovadex, talks to Virginia about his experience with personal branding and influence generation among the search marketing industry. Maryann, Susan and Virginia round out the show with a look at how failure is a helpful tool in the journey toward success.
SES San Fran Preview and InHouse SEO
Bruce, Susan and Virginia discuss the upcoming SES conference in San Francisco, including the new re-branding and focus of the conference series, and the inclusion of Connected Marketing Week. In-house SEO strategist Jessica Bowman discusses her participation on the BlueGlass LA panel on InHouse Search Engine Optimization. Finally, Virginia, Susan and Maryann discuss Who Wins from the Verizon-Google Legislative Framework for Net Neutrality.
Passion in Business and Community Building
Bruce, Susan and Virginia start off the show by analyzing recent search engine updates as they may affect the SEO industry. Andy Liu, co-founder of BuddyTV and an angel investor, then talks to Virginia at the BlueGlass LA conference. Finally, best practices and search engine guidelines apply to nearly every business and act as the launching platform for ambitious and innovative offerings. So what is an SEO to do when a client scoffs at best practice recommendations? Daerick, Susan and Virginia consider the options.
Crisis Communications, Viral Video and Social Media
Susan and Virginia speak with Jessica Lee on her recent Bruce clay blog post on BP, Crisis Communications and Social Media. Neil Patel, co-founder of 2 Internet companies: Crazy Egg, and KISSmetrics, discusses the differences of passion and success, and how they do go hand in hand. Finally, How successful has the Old Spice Viral Video Campaign done for the product and its marketing effort and sales turnaround.
Facebook Optimization and BlueGlass 2010 LA Recap
Bruce, Susan and Virginia discuss Facebook Optimization, plus we get an exclusive report on the inaugural BlueGlass LA 2010 from one of the lead organizers Loren Baker, who also runs Search Engine Journal.
Mayday vs. Caffeine and Video for E-Commerce Tips
Bruce, Susan and Virginia discuss some comments that Google CEO Eric Schmidt made at Guardian Activate Summit 2010 about the future of mobile, personalization, news delivery. Bruce Clay Senior SEO analyst Bradley Leese discusses the effects of websites as a results of the Mayday and Caffeine Updates.
Mobile Advertising and the Changing Mobile Market
