![SEM Synergy on Cranberry.fm show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/044/788/small/sem-synergy.jpg)
Summary: Kristy Bolsinger, social business consultant at Ants Eye View and blogger at kristybolsinger.com, discusses how to determine how a business should regulate employees social media use, the challenge of determining ROI from social media, and the process of socializing a product or service beyond the brand. Then Aaron, Jessica and Virginia look at ways to help your Facebook content be visible in the Top News Feed.