SEM Synergy on Cranberry.fm

It’s the last episode of the year and the SEM Synergy hosts are taking time to reflect on things that impacted SEO in 2015 – and how to direct 2016 growth accordingly. They’ll also talk about the biggest SEO, content and social media lessons coming out of 2015 digital marketing conferences.

Digital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal: usefulness. Is your website helpful and truly mobile friendly? Does it meet your visitors’ needs? Hear what BCI staffers including Duane Forrester, Mindy Weinstein and Bruce Clay have to say about the Search Quality Rating Guidelines, plus what they and other industry experts learned in 2015.

Digital marketing tactics seem to change with the wind, but the goal remains the same. In October, a newly released set of guidelines gave digital marketers a watchword and goal: usefulness. Is your website helpful and truly mobile friendly? Does it meet your visitors needs? Hear what BCI staffers including Duane Forrester, Mindy Weinstein and Bruce Clay have to say about the Search Quality Rating Guidelines, plus what they and other industry experts learned in 2015.

Stay up-to-date with all the latest Google news as Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about hot topics like Google’s recent removal of location filters and the announcement that Google will not update Penguin before the end of the year. Also, last week Googler wrote click history affects the visibility of business listings in a Google+ post which was later edited. Listen in for these stories and more!

Stay up-to-date with all the latest Google news as Bruce Clay, Robert Ramirez, Virginia Nussey and Kristi Kellogg talk about hot topics like Googles recent removal of location filters and the announcement that Google will not update Penguin before the end of the year. Also, last week Googler wrote click history affects the visibility of business listings in a Google+ post which was later edited. Listen in for these stories and more!

Listen in as Kristi Kellogg interviews PR pro Lisa Buyer. Buyer is an acclaimed author, speaker, professor and owner of the Buyer Group, an interactive digital marketing agency based in Florida. Buyer talks about the mindful business movement and creating space to improve productivity. She also shares her secrets on how to maximize and develop your social media efforts, manage your brand’s reputation, and judge the value of new social platforms.

Listen in as Kristi Kellogg interviews PR pro Lisa Buyer. Buyer is an acclaimed author, speaker, professor and owner of the Buyer Group, an interactive digital marketing agency based in Florida. Buyer talks about the mindful business movement and creating space to improve productivity. She also shares her secrets on how to maximize and develop your social media efforts, manage your brands reputation, and judge the value of new social platforms.

Former Bing spokesperson Duane Forrester is the freshly minted VP, Organic Search Operations at Bruce Clay, Inc. He joins Bruce Clay, Virginia Nussey, Robert Ramirez and Kristi Kellogg to sound off live on SEO questions pulled from Twitter. Later in the show, the team discusses the inner workings of an SEO agency.

Former Bing spokesperson Duane Forrester is the freshly minted VP, Organic Search Operations at Bruce Clay, Inc. He joins Bruce Clay, Virginia Nussey, Robert Ramirez and Kristi Kellogg to sound off live on SEO questions pulled from Twitter. Later in the show, the team discusses the inner workings of an SEO agency.

Why has Duane Forrester moved from Bing the search engine to head organic search operations at SEO agency Bruce Clay, Inc.? Find out how Duane’s passion for helping businesses inspired the move to a digital marketing agency. Drawn to the fast-twitch muscle fiber of a small, nimble business, Duane Forrester is eager to see businesses succeed in today’s “approachability era” of SEO.

Why has Duane Forrester moved from Bing the search engine to head organic search operations at SEO agency Bruce Clay, Inc.? Find out how Duanes passion for helping businesses inspired the move to a digital marketing agency. Drawn to the fast-twitch muscle fiber of a small, nimble business, Duane Forrester is eager to see businesses succeed in todays approachability era of SEO.

Facebook recently launched the ability to use dynamic locations in ads, as well as monitor foot traffic via BLE technology. Virginia Nussey, David Szetela, Kristi Kellogg and Robert Ramirez discuss how business owners can take advantage of these new opportunities. Later in the show, Szetela shares his top targeting tips for the Google Display Network!

Facebook recently launched the ability to use dynamic locations in ads, as well as monitor foot traffic via BLE technology. Virginia Nussey, David Szetela, Kristi Kellogg and Robert Ramirez discuss how business owners can take advantage of these new opportunities. Later in the show, Szetela shares his top targeting tips for the Google Display Network!

Listen in as Bruce Clay, Mindy Weinstein, Virginia Nussey, Kristi Kellogg and Maryann Robbins discuss Google’s recent warning against “sneaky” mobile redirects and what that warning means for digital marketers. Later in the show, they discuss two big things that are changing search forever: machine learning and predictive search.

Listen in as Bruce Clay, Mindy Weinstein, Virginia Nussey, Kristi Kellogg and Maryann Robbins discuss Googles recent warning against sneaky mobile redirects and what that warning means for digital marketers. Later in the show, they discuss two big things that are changing search forever: machine learning and predictive search.