SEM Synergy on Cranberry.fm
Summary: SEM Synergy offers SEM professionals of all levels a one-stop weekly digest for industry news, SEO tactics and trends, with input from high-profile experts. Host Bruce Clay, a name synonymous with ethical and effective SEO — leads lively, weekly discussions on digital marketing hot topics. With co-hosts Virginia Nussey, Kristi Kellogg and Duane Forrester, the Bruce Clay, Inc. team analyzes the latest search algorithm updates, shares the latest organic and paid search strategies, and reports on social media tactics that digital marketers can use for a successful, multifaceted campaign. SEM Synergy brings SEO, PPC, branding, design, content and analytics data analysis together for a holistic view of integrated digital marketing today. Visit BruceClay.com/blog for show notes, in-depth articles, tactical guides, search engine news, and contact info for the SEM Synergy team. Connect with us on Twitter @BruceClayInc and on Facebook at facebook.com/BruceClayInc/.
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- Artist: Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg. on Cranberry.fm
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Podcasts:
Were two months out from Thanksgiving and 59% of U.S. and U.K. retailers are already preparing their holiday promotions. What should you be doing now to strengthen your digital marketing presence so youre ready when its time to unleash your seasonal campaigns? Find out as Bruce Clay and the team discuss strategies. Later in the show, theyll also take a look at Panda 4.2s impact on sites.
200 Episodes! A Look at Google’s Past and Paid Search Future
Google’s Latest Patent and SEO Tips for Videos
Google’s latest patent involves the ability to score images related to penalties, as reported by SEO by the Sea’s Bill Slawski. The Bruce Clay team talks about what this means for SEO. Later in the show, you’ll get top SEO tips for videos.
Google’s Move to Alphabet and More
Earlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have done this. Later in the show, they’ll also discuss the freshly released 2015 Search Engine Ranking Factors report from Moz.
Earlier this week, Google made a major move. The search leader has created a new company, Alphabet, of which Google is now a branch. Listen in as the Bruce Clay team talks about why Google might have done this. Later in the show, they’ll also discuss the freshly released 2015 Search Engine Ranking Factors report from Moz.
Panda 4.2, Local Pack Changes and SEO Risks
Got questions about the Panda 4.2 rollout? We've got answers. Listen in as Bruce Clay, Mindy Weinstein, Robert Ramirez and Kristi Kellogg talk about Panda 4.2, as well as Google's recent changes to the Local Pack and the SEO risks associated with implementing infinite scrolling.
Fresh Data on the SEO Industry and What Lies Ahead for Google+
The 2015 Online Marketing Industry Survey, fresh off the presses, revealed important data that digital marketers need to take note of. Listen in as Bruce Clay, Virginia Nussey, Mindy Weinstein and Kristi Kellogg discuss what the data amassed from more than 3,500 digital marketers reveals about the state of search. Later in the show, they discuss the latest in a series of Google+ changes and what they mean for searchers.
Dealing with Google Panda 4.2
Google Panda 4.2 is slowly rolling out. This refresh is good news for site owners who were previously penalized, as it gives them a chance to recover. On the other hand, there will be new Panda targets. The Bruce Clay team discusses how site owners should deal with this refresh. Later in the show, they discuss the how technology and creativity come together in digital marketing. Is one more critical than the other? Listen in to find out.
Link Building in the Penguin Age
Listen in as the Bruce Clay team discusses the ins and outs of linking in the Penguin age. Ever since Google Portugal stated in a blog post that even asking for links may violate webmasters guidelines, it's a topic that's been on digital marketers' minds. After the break, switch gears and discover the latest news on Right to be Forgotten. Russian president Vladimir Putin has signed off the bill last week. The team discusses the implications of Right to be Forgotten legislation for SEOs.
