![SEM Synergy on Cranberry.fm show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/044/788/small/sem-synergy.jpg)
Summary: Bruce, Susan and Virginia explore the value of blogging and measures of authority online, plus Lisa Barone, co-founder and chief branding officer of Internet marketing firm Outspoken Media, shares her method for generating blog posts and content for clients.