Changing World of Search Marketing and Online Marketing; Psychology of Writing to a Target Audience

Summary: Mike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-MaMike Moran, co-author of Search Engine Marketing Inc talks to Virginia about the new edition of the book and the changing online marketing space. Plus, Virginia talks to Heather Lloyd-Martin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy.rtin, president and CEO of Success Works, about how psychology of a target audience should be considered when creating persuasive copy. We first start with a discussion of dealing with ads while browsing on Twitter.