Sales Secrets

Welcome to another Management Secrets episode of the Sales Secrets Podcast. In this episode, Brandon talks about owning both your failures and successes. Brandon mentions mastering the sales game and creating a highly scalable and predictable sales team by ensuring that they have everything they need to know to handle every possible sales scenario. Life in sales is a script and a game of chess, and you need to know all the perfect lines and moves like the back of your hand to ensure success every single time.

Welcome to another AE Secrets episode of the Sales Secrets Podcast. In this episode, Brandon talks about building a team with 99% retention rate by arming them with sales scripts for every possible situation that may come their way. Give your sales team everything they need to do their work, make them feel supported, and they'll love working for you.

In this episode, Brandon talks about bouncing back from difficult days at work. Bad days are normal and you can't control when they come. What you can control is how you act and optimize your work in order to overcome the challenges brought by bad days. Everybody falls down sometimes, what matters is you get back up as soon as you can. If bad days come, just let it be. But tomorrow, you'll have a new chance to make things better.

In this episode of Sales Secrets, Brandon talks about his favorite digital marketing channel: Performance Marketing. Brandon especially favors Facebook and Google Ads for cost-effectiveness. However, Brandon emphasizes that as long as you have a product that you truly believe in, you can expect great results from digital advertising.

In this episode of Sales Secrets, Brandon talks about the impact of his father, who taught him the value of hard work and persistence in sales, even as he was away a lot during Brandon's childhood. Brandon also emphasizes the impact of his fiancé, Danielle, who has accompanied him throughout his sales journey, all the way from his first startup at 18 years old up to the present with Seamless.

In this episode of Sales Secrets, Brandon shares his top strategy for overcoming today's deadliest sales obstacle for B2B sellers: COVID-19. To overcome this, tailor your approach to what your prospect is trying to achieve in their organization. Whether they are trying to make more money or save more money, ensure that your product or service can help them achieve that goal. Whatever you do, make sure you communicate the revenue results of buying your product to your prospect buyer.

In this episode of Sales Secrets, Brandon shares his top strategies for overcoming a tough day. Brandon likes to keep in mind that bad days are temporary and that everybody has them from time to time. What you can control is how you act in response to these challenges. Use these bad days to optimize and work on areas in your workflow or strategy that can still be improved.

In this episode of Sales Secrets, Brandon talks about maintaining a laser focus on finding the solution to any obstacle that comes his way, especially in business. The source of the solution doesn't matter. If a fix to a problem comes from examining what a competitor has implemented in the past, he would try to see if it can be replicated in their own unique situation. Brandon also touches on breaking down big goals into smaller, easily workable ones. This way, he can develop a consistent habit of working and achieving those goals daily.

In this episode of Sales Secrets, Brandon talks about writing all of your follow up scripts in advance. This way, you are able to let go of any emotional responses in your follow ups and just proceed to communicating value to your prospects. It's easy to get emotionally invested with the work that you've put in, and it can be tough to deal with rejection. But ultimately, in sales, it's always best to lead with logic and execute your plan with precision.

In today's episode of Sales Secrets, Brandon talks about the importance of shadowing your reps at least once a week to pinpoint the areas that can be improved. Always start out with giving credit where credit is due, and then clearly communicate which areas need more attention. This way, people don’t get defensive, and you have more chances of getting through people’s barriers.

In this episode of the Sales Secrets, Phil joins the show and details his success in joining President’ Club and helping reach $1M in sales. When he was starting out, he had nothing but an iPad Pro and the ability of Seamless to pull up lists of 500+ companies in 20 mins, giving him a massive advantage over other reps. Not only did this cut cold calling time by 90%, it also gave him an organized way to perform follow ups. This has been an absolute gamechanger and Phil now affords he and his family the comfortable life he had always dreamed of.

In this episode of Sales Secrets, Brandon gives a simple yet effective tip to bounce back when shit happens—there's no other way to get over it but to fix it, bounce back, and keep moving forward towards your goals!

In this episode of Sales Secrets, Brandon breaks down the steps to reach revenue and income goals. Start by having a stretch goal and then determining the annual KPIs to hit that, and then the monthly KPIs. To get results, it requires consistency on a daily basis. So go backwards with your end cash goal and figure out the daily KPIs and track those with Salesforce that gets sent to Slack.. So every day, start with the top of the funnel KPIs like how many calls, emails, social touches, texts are you supposed to do? How many meetings should you book? On Slack, everyone sees everyone else's daily performance.

On this episode of Sales Secrets, Brandon talks about the Fortune 100 company that changed his future. If he didn't get this six figure deal, they were out of business. By pitching the truth that they were a startup that needed the payment upfront in cash, securing the company's required tax forms, and then doing a fantastic job with their white club VIP treatment, they chose Brandon and moved forward with them.

In this episode of the Sales Secrets podcast, Brandon shares how to execute amazing sales discovery efficiently and that is to always keep in mind how to bring prospects from their current state to their future state. Realize that your potential is much greater than you realize, that you can always dream bigger, that and your ability to change lives is at your fingertips.