#411. Sales Script Tips And Strategies To Overcome: “I Can’t Buy Because Of COVID”

Summary: In this episode of Sales Secrets, Brandon shares his top strategy for overcoming today's deadliest sales obstacle for B2B sellers: COVID-19. To overcome this, tailor your approach to what your prospect is trying to achieve in their organization. Whether they are trying to make more money or save more money, ensure that your product or service can help them achieve that goal. Whatever you do, make sure you communicate the revenue results of buying your product to your prospect buyer.