Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
  • Copyright: Copyright © 2017 Joseph Dager. All rights reserved.

Podcasts:

 Optimize the Customer Experience with Service Design | File Type: audio/mpeg | Duration: 00:20:36

Ben Reason is a founding partner of Livework having set-up the company in 2001. He now leads the London studio on service design and innovation projects for both UK and international clients. In his time at Livework, he has worked with multinational companies and start-ups with a focus on service thinking and developing their service design methods and approach. His background is with internet and digital projects having previously worked for a number of large digital agencies.  Ben is co author of Service Design: From Insight to Implementation and his latest work, Service Design for Business: A Practical Guide to Optimizing the Customer Experience. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

 How do Lean CEOs Think? | File Type: audio/mpeg | Duration: 21:54

The The Lean CEO: Leading the Way to World-Class Excellence reveals the true power of Lean through in-depth interviews with CEOs who have gone beyond tool adoption and established Lean as a corporate-wide management system. The all-star cast of twenty-eight leaders represents a wide variety of organizations, including global manufacturers Ingersoll-Rand and Barry-Wehmiller, healthcare icons Thedacare and Virginia Mason, the states of Connecticut and Washington, historical icons such as Wiremold, and many more. – From Amazon Jacob Stoller is an author, speaker, and consultant specializing in communication between experts and outsiders in areas such as Lean management, information technology, accounting, and engineering.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

 How do Lean CEOs Think? | File Type: audio/mpeg | Duration: 00:21:54

The The Lean CEO: Leading the Way to World-Class Excellence reveals the true power of Lean through in-depth interviews with CEOs who have gone beyond tool adoption and established Lean as a corporate-wide management system. The all-star cast of twenty-eight leaders represents a wide variety of organizations, including global manufacturers Ingersoll-Rand and Barry-Wehmiller, healthcare icons Thedacare and Virginia Mason, the states of Connecticut and Washington, historical icons such as Wiremold, and many more. – From Amazon  Jacob Stoller is an author, speaker, and consultant specializing in communication between experts and outsiders in areas such as Lean management, information technology, accounting, and engineering. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

 Engage to Beat the Competition | File Type: audio/mpeg | Duration: 26:30

Shawn Casemore is a consultant, speaker, and author investing significant time studying top performing organizations around the world, consulting with and advising CEOs on how to build a more empowered organization in order to dramatically improve performance, create a compelling competitive advantage, and maximize profits.  You can find Shawn at CasemoreandCo.com Our discussion centered around Shawn’s new book, Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Engage to Beat the Competition | File Type: audio/mpeg | Duration: 00:26:30

Shawn Casemore is a consultant, speaker, and author investing significant time studying top performing organizations around the world, consulting with and advising CEOs on how to build a more empowered organization in order to dramatically improve performance, create a compelling competitive advantage, and maximize profits.  You can find Shawn at CasemoreandCo.com Our discussion centered around Shawn’s new book, Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 A Million Books in Print: Podcast with DM Scott | File Type: audio/mpeg | Duration: 00:25:14

The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. He has a popular blog and participated in hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.  David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Million copies sold. David is my podcast guest this week and what a way to kick off the new year but with a set of New Rules. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House                                                                                                                                                                                       

 A Million Books in Print: Podcast with DM Scott | File Type: audio/mpeg | Duration: 25:14

The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. He has a popular blog and participated in hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Million copies sold. David is my podcast guest this week and what a way to kick off the new year but with a set of New Rules.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House                                                                                                                                                                                     

 Product to Customer Centric: The Mercedes Benz Journey | File Type: audio/mpeg | Duration: 00:24:21

 At TheMichelli Experience, we help front-line employees, managers, and senior leaders deliver relevant and engaging service experiences. To that end, we provide short-term and extended consulting services, keynote and workshop presentations, and bestselling books to meet your needs. Our culture of service excellence is anchored to our mission, vision, and values. – Joseph A. Michelli Joseph Michelli is my guest this  week and as always, Joe made the podcast…well, a Michelli Experience. We discussed his new book, Driven to Delight, which I recommend. When you reflect for a moment on how a product-centric Mercedes-Benz transformed into a customer-centric organization, well it is very difficult to even imagine. The culture not only had to change at Mercedes-Benz but also in their long established dealer chain. Michelli tells the story like no one else could. The preceding link will enable a few bonuses by utilizing the code “VIP”. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Product to Customer Centric: The Mercedes Benz Journey | File Type: audio/mpeg | Duration: 24:21

 At TheMichelli Experience, we help front-line employees, managers, and senior leaders deliver relevant and engaging service experiences. To that end, we provide short-term and extended consulting services, keynote and workshop presentations, and bestselling books to meet your needs. Our culture of service excellence is anchored to our mission, vision, and values. – Joseph A. MichelliJoseph Michelli is my guest this  week and as always, Joe made the podcast…well, a Michelli Experience. We discussed his new book, Driven to Delight, which I recommend. When you reflect for a moment on how a product-centric Mercedes-Benz transformed into a customer-centric organization, well it is very difficult to even imagine. The culture not only had to change at Mercedes-Benz but also in their long established dealer chain. Michelli tells the story like no one else could. The preceding link will enable a few bonuses by utilizing the code “VIP”.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Sales Strategy and Execution | File Type: audio/mpeg | Duration: 00:28:56

Dave Brock (Partners in Excellence) is recognized as a thought leader, sales and marketing, new product introductions, and strategic partnering. Dave helps organizations develop and execute high impact strategies and programs in these areas.  Not only a leading thinker and strategist, Dave further distinguishes himself by supporting his clients in the implementation and execution of strategies in these disciplines.  His approach is focused and pragmatic, producing results many never thought possible. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Sales Strategy and Execution | File Type: audio/mpeg | Duration: 28:56

Dave Brock (Partners in Excellence) is recognized as a thought leader, sales and marketing, new product introductions, and strategic partnering. Dave helps organizations develop and execute high impact strategies and programs in these areas.  Not only a leading thinker and strategist, Dave further distinguishes himself by supporting his clients in the implementation and execution of strategies in these disciplines.  His approach is focused and pragmatic, producing results many never thought possible.Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 A Sales Conversation with Apollo | File Type: audio/mpeg | Duration: 34:00

Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organizations to refocus their sales and marketing activities and revitalize revenue growth.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 A Sales Conversation with Apollo | File Type: audio/mpeg | Duration: 00:34:00

Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organizations to refocus their sales and marketing activities and revitalize revenue growth. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 How to Create, Collaborate, and Succeed in the Sharing Economy | File Type: audio/mpeg | Duration: 19:27

Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Billee lays out a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Billee is based in New York and is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Studios.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 How to Create, Collaborate, and Succeed in the Sharing Economy | File Type: audio/mpeg | Duration: 00:19:27

Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, Billee lays out a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Billee is based in New York and is founder and chief engagement officer of Brandthropologie, and president of Mojo Risin Studios. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

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