Summary: <br> <br> At The<a href="http://www.josephmichelli.com/">Michelli Experience</a>, we help front-line employees, managers, and senior leaders deliver relevant and engaging service experiences. To that end, we provide short-term and extended consulting services, keynote and workshop presentations, and bestselling books to meet your needs. Our culture of service excellence is anchored to our mission, vision, and values. – Joseph A. Michelli<br> Joseph Michelli is my guest this week and as always, Joe made the podcast…well, a Michelli Experience. We discussed his new book, <a href="http://driventodelight.com/index">Driven to Delight</a>, which I recommend. When you reflect for a moment on how a product-centric Mercedes-Benz transformed into a customer-centric organization, well it is very difficult to even imagine. The culture not only had to change at Mercedes-Benz but also in their long established dealer chain. Michelli tells the story like no one else could. The preceding link will enable a few bonuses by utilizing the code “VIP”.<br> <br> <br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <a href="http://business901.com/podcast-2/">New Accessibility for the Business901 Podcast</a><br> <a href="http://business901.com/cap-do/">CAP-Do (More Info):</a> What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.<br> <a href="http://business901.com/e-books/">Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House</a><br> <br>
