Summary: <br> Ben Reason is a founding<br> partner of Livework having set-up the company in 2001. He now leads the London<br> studio on service design and innovation projects for both UK and international<br> clients. In his time at<br> Livework, he has worked with multinational companies and start-ups with<br> a focus on service thinking and developing their service design methods and<br> approach. His background is with internet and digital projects having previously<br> worked for a number of large digital agencies. <br> Ben is co author of <a href="http://www.amazon.com/gp/product/1933820330/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1933820330&linkCode=as2&tag=business901-20&linkId=HV4NXYPIVRGXO26L">Service Design: From Insight to Implementation</a> and his latest work, <a href="http://www.amazon.com/gp/product/1118988922/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1118988922&linkCode=as2&tag=business901-20&linkId=JKIVUK23H4TEDMUW">Service Design for Business: A Practical Guide to Optimizing the Customer Experience</a>.<br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <a href="http://business901.com/podcast-2/">New Accessibility for the Business901 Podcast</a><br> <a href="http://business901.com/cap-do/">CAP-Do (More Info):</a> What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.<br>
