Summary: Bob Apollo is the founder and principal consultant behind Inflexion-Point Strategy Partners, one of the UK’s leading B2B sales and marketing performance improvement specialists. Bob works with promising early stage companies to help them “Cross the Chasm” from early adopters to mainstream markets, and with established organizations to refocus their sales and marketing activities and revitalize revenue growth.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House
