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Summary: Shawn Casemore is a consultant, speaker, and author investing significant time studying top performing organizations around the world, consulting with and advising CEOs on how to build a more empowered organization in order to dramatically improve performance, create a compelling competitive advantage, and maximize profits. You can find Shawn at CasemoreandCo.com Our discussion centered around Shawn’s new book, Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House