Summary: <br> Digital storyteller, trend forecaster, and executive producer, Billee Howard is a 20-year creative professional dedicated to studying the rising intersection of culture and commerce and identifying the issues and trends that are defining our future in the new era of engagement. In her new book, <a href="http://www.amazon.com/gp/product/0399173625/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0399173625&linkCode=as2&tag=business901-20&linkId=RZUN4OHGQGGNEXZX">We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy</a>, Billee lays out a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale and innovation while realizing growth. Billee is based in New York and is founder and chief engagement officer of <a href="http://brandthropologie.com/">Brandthropologie</a>, and president of Mojo Risin Studios.<br> <br> <br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <a href="http://business901.com/podcast-2/">New Accessibility for the Business901 Podcast</a><br> <a href="http://business901.com/cap-do/">CAP-Do (More Info):</a> What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.<br> <a href="http://business901.com/e-books/">Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House</a><br> <br> <br> <br>
