Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
  • Copyright: Copyright © 2017 Joseph Dager. All rights reserved.

Podcasts:

 Hyken on Customer Service | File Type: audio/mpeg | Duration: 24:31

Shep Hyken is a customer service expert, professional speaker and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees and this week’s Business901 Podcast guest. I encourage you to take a look at the Shepard Virtual web-based training solution that focuses on bringing you and your organization some of the best training in a format that is fresh, innovative and very effective. As Shep says, "The best organizations in the world know the importance of creating a corporate culture that fulfills and excites their employees. One of the keys to creating that culture is to give the employees the tools they need to be the best they can be." If you haven't already done so, check out the course outline and experience a short sample of their training.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Hyken on Customer Service | File Type: audio/mpeg | Duration: 00:24:31

Shep Hyken is a customer service expert, professional speaker and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees and this week’s Business901 Podcast guest. I encourage you to take a look at the Shepard Virtual web-based training solution that focuses on bringing you and your organization some of the best training in a format that is fresh, innovative and very effective. As Shep says, "The best organizations in the world know the importance of creating a corporate culture that fulfills and excites their employees. One of the keys to creating that culture is to give the employees the tools they need to be the best they can be." If you haven't already done so, check out the course outline and experience a short sample of their training. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Cespedes on Sales Strategies (Part 2 of 2) | File Type: audio/mpeg | Duration: 24:34

Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Management Review, Organization Science, and other publications. His latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling.Book SummaryBe Sure to listen to last week's episode: Cespedes on Sales Strategies  (Part 1 of 2)Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Cespedes on Sales Strategies (Part 2 of 2) | File Type: audio/mpeg | Duration: 00:24:34

Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Management Review, Organization Science, and other publications. His latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Book Summary Be Sure to listen to last week's episode: Cespedes on Sales Strategies  (Part 1 of 2) Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Cespedes on Sales Strategies (Part 1 of 2) | File Type: audio/mpeg | Duration: 17:42

Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Management Review, Organization Science, and other publications. His latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Book SummaryBe Sure to listen to next week's episode: Cespedes on Sales Strategies  (Part 2 of 2)Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Cespedes on Sales Strategies (Part 1 of 2) | File Type: audio/mpeg | Duration: 00:17:42

Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, the Wall Street Journal, California Management Review, Organization Science, and other publications. His latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling.  Book Summary Be Sure to listen to next week's episode: Cespedes on Sales Strategies  (Part 2 of 2) Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Brandon Brown on the Toyota Kata (Part 2 of 2) | File Type: audio/mpeg | Duration: 25:23

Brandon Brown delivers tangible and sustainable continuous improvement results as a Toyota Kata Coach and Lean Instructor/Facilitator as an Associate for the W3 Group. Since 2006, Brandon has been a Professor of Operations Management at the University of Arkansas in Fayetteville teaching courses in the Industrial Engineering department such as Lean Production and Leadership Principles and Practices for the Master of Science in Operations Management degree program. Brandon is a Southeast Region Board Member for the of the Association for Manufacturing Excellence. He is also a Certified John Maxwell Coach, Teacher, and Speaker. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results.Be Sure to Listen to last week's episode: Brandon Brown on the Toyota Kata (Part 1 of 2)Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastRelated Transcription and Videos: Using the Toyota KataCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Brandon Brown on the Toyota Kata (Part 2 of 2) | File Type: audio/mpeg | Duration: 00:25:23

Brandon Brown delivers tangible and sustainable continuous improvement results as a Toyota Kata Coach and Lean Instructor/Facilitator as an Associate for the W3 Group. Since 2006, Brandon has been a Professor of Operations Management at the University of Arkansas in Fayetteville teaching courses in the Industrial Engineering department such as Lean Production and Leadership Principles and Practices for the Master of Science in Operations Management degree program. Brandon is a Southeast Region Board Member for the of the Association for Manufacturing Excellence. He is also a Certified John Maxwell Coach, Teacher, and Speaker. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results. Be Sure to Listen to last week's episode: Brandon Brown on the Toyota Kata (Part 1 of 2) Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast Related Transcription and Videos: Using the Toyota Kata CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

  Brandon Brown on the Toyota Kata (Part 1 of 2) | File Type: audio/mpeg | Duration: 20:35

Brandon Brown delivers tangible and sustainable continuous improvement results as a Toyota Kata Coach and Lean Instructor/Facilitator as an Associate for the W3 Group. Since 2006, Brandon has been a Professor of Operations Management at the University of Arkansas in Fayetteville teaching courses in the Industrial Engineering department such as Lean Production and Leadership Principles and Practices for the Master of Science in Operations Management degree program. Brandon is a Southeast Region Board Member for the of the Association for Manufacturing Excellence. He is also a Certified John Maxwell Coach, Teacher, and Speaker. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results.Be Sure to Listen to next week's episode: Brandon Brown on the Toyota Kata (Part 2 of 2)Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastRelated Transcription and Videos: Using the Toyota KataCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Brandon Brown on the Toyota Kata (Part 1 of 2) | File Type: audio/mpeg | Duration: 00:20:36

Brandon Brown delivers tangible and sustainable continuous improvement results as a Toyota Kata Coach and Lean Instructor/Facilitator as an Associate for the W3 Group. Since 2006, Brandon has been a Professor of Operations Management at the University of Arkansas in Fayetteville teaching courses in the Industrial Engineering department such as Lean Production and Leadership Principles and Practices for the Master of Science in Operations Management degree program. Brandon is a Southeast Region Board Member for the of the Association for Manufacturing Excellence. He is also a Certified John Maxwell Coach, Teacher, and Speaker. Toyota Kata is documented in Mike Rother’s book Toyota Kata: Managing People for Improvement, Adaptiveness and Superior Results. Be Sure to Listen to next week's episode: Brandon Brown on the Toyota Kata (Part 2 of 2) Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast Related Transcription and Videos: Using the Toyota Kata CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 The Process of Marketing Segmentation (Part 2 of 2) | File Type: audio/mpeg | Duration: 21:21

Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents. His company is Malcolm McDonald International.Be Sure to Listen to last weeks episode: The Process of Marketing Segmentation (Part 1 of 2)Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 The Process of Marketing Segmentation (Part 2 of 2) | File Type: audio/mpeg | Duration: 00:21:21

Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents. His company is Malcolm McDonald International. Be Sure to Listen to last weeks episode: The Process of Marketing Segmentation (Part 1 of 2) Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 The Process of Marketing Segmentation (Part 1 of 2) | File Type: audio/mpeg | Duration: 20:24

Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents. His company is Malcolm McDonald International.Business901 iTunes StoreMobile VersionNew Accessibility for the Business901 PodcastCAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 The Process of Marketing Segmentation (Part 1 of 2) | File Type: audio/mpeg | Duration: 00:20:24

Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents. His company is Malcolm McDonald International. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

 Achieving Explosive Growth with Traction | File Type: audio/mpeg | Duration: 00:27:43

Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn't track you with over three billion searches in 2015. Previously he was the cofounder and CEO of Opobox, which was sold for $10 million. Weinberg resides in Valley Forge, PA and on twitter @yegg. He is author of Traction: How Any Startup Can Achieve Explosive Customer Growth being re-released today. And a suggestion, this book is just not for start-ups. Business901 iTunes Store Mobile Version New Accessibility for the Business901 Podcast CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services. Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House

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