Summary: <br> Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Director of Canada Dry, Malcolm has successfully maintained a close link between academic rigour and commercial application. He has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australasia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. Malcolm is currently chairman of six companies and works with the operating boards of a number of the world’s leading multi-nationals on all continents. His company is<a href="http://www.malcolm-mcdonald.com/"> Malcolm McDonald International.</a><br> <a href="http://itunes.apple.com/us/podcast/business901/id301378020?ign-mpt=uo%3D4">Business901 iTunes Store</a><br> <a href="http://business901.podbean.com/mobile/">Mobile Version</a><br> <a href="http://business901.com/podcast-2/">New Accessibility for the Business901 Podcast</a><br> <a href="http://business901.com/cap-do/">CAP-Do (More Info):</a> What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.<br> <a href="http://business901.com/e-books/">Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House</a><br>
