Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
  • Copyright: Copyright © 2017 Joseph Dager. All rights reserved.

Podcasts:

 Extending Your Platform to Membership | File Type: audio/mpeg | Duration: 28:01

Robbie Kellman Baxter is a long-time advisor to some of the most popular membership-based businesses and author of the recent book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue. Membership surpasses subscriptions, sharing, and meshing – it’s about appealing to the human needs of a changing population.Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Extending Your Platform to Membership | File Type: audio/mpeg | Duration: 00:28:01

Robbie Kellman Baxter is a long-time advisor to some of the most popular membership-based businesses and author of the recent book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue. Membership surpasses subscriptions, sharing, and meshing – it’s about appealing to the human needs of a changing population. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Applying the 7 KATA to Knowledge Work | File Type: audio/mpeg | Duration: 27:53

Shingo Prize winning author, Conrad Soltero. Conrad won the Shingo Prize as the principal author of The 7 Kata: Toyota Kata, TWI, and Lean Training. It was published in 2012 by Productivity Press. He works at the Texas Manufacturing and Assistance Center or TMAC as we’ll call it and is a Shingo prize examiner. For the last 20 years, Conrad has provided industry with a wide array of management and workforce development services. He has been published in various media outlets and the principle author of the award-winning book, The 7 Kata, co-authored with Patrick Boutier. Conrad and Patrick are both certified through the TWI Institute as a trainer in Job Instructions, Job Relations, Job Methods, Problem Solving and Job Safety. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Applying the 7 KATA to Knowledge Work | File Type: audio/mpeg | Duration: 00:27:53

Shingo Prize winning author, Conrad Soltero. Conrad won the Shingo Prize as the principal author of The 7 Kata: Toyota Kata, TWI, and Lean Training. It was published in 2012 by Productivity Press. He works at the Texas Manufacturing and Assistance Center or TMAC as we’ll call it and is a Shingo prize examiner. For the last 20 years, Conrad has provided industry with a wide array of management and workforce development services. He has been published in various media outlets and the principle author of the award-winning book, The 7 Kata, co-authored with Patrick Boutier. Conrad and Patrick are both certified through the TWI Institute as a trainer in Job Instructions, Job Relations, Job Methods, Problem Solving and Job Safety. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Evolution of the Product through Configuration Management | File Type: audio/mpeg | Duration: 00:33:31

Jon M. Quigley PMP CTFL is a principal and founding member of Value Transformation, a product development training and cost improvement organization established in 2009. He has nearly twenty five years of product development experience, ranging from embedded hardware and software through verification and project management. Jon's latest book is Configuration Management: Theory, Practice, and Application. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Evolution of the Product through Configuration Management | File Type: audio/mpeg | Duration: 33:31

Jon M. Quigley PMP CTFL is a principal and founding member of Value Transformation, a product development training and cost improvement organization established in 2009. He has nearly twenty five years of product development experience, ranging from embedded hardware and software through verification and project management. Jon's latest book is Configuration Management: Theory, Practice, and Application. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 5-Step Process on Building Brands | File Type: audio/mpeg | Duration: 00:23:58

Carolina Rogoll has been building some of the world's most beloved brands for over ten years. Employed at Procter & Gamble, the world's largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a strong track record in business management and coaching. Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. Her New Book is Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 5-Step Process on Building Brands | File Type: audio/mpeg | Duration: 23:58

Carolina Rogoll has been building some of the world's most beloved brands for over ten years. Employed at Procter & Gamble, the world's largest consumer packaged goods company, she has worked across different product categories in global markets and led several complex initiatives with diverse teams. She has passion for building winning brands and a strong track record in business management and coaching.Dedicated to growing capability, she has been on the faculty of the first-ever Masters in Branding program at the School of Visual Arts in New York City since 2011, where she created the inaugural (and very popular) brand management seminar. Her New Book is Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands.Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Should Projects Ever End? | File Type: audio/mpeg | Duration: 00:26:39

Evan Leybourn pioneered the field of Agile Business Management; applying the successful concepts and practices from the Lean and Agile movements to corporate management. He keeps busy as a senior IT executive, business management consultant, non-executive director, conference speaker, internationally published author and father. In this podcast, Evan breaks new ground and challenges the notion that projects should have an ending. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Should Projects Ever End? | File Type: audio/mpeg | Duration: 26:39

Evan Leybourn pioneered the field of Agile Business Management; applying the successful concepts and practices from the Lean and Agile movements to corporate management. He keeps busy as a senior IT executive, business management consultant, non-executive director, conference speaker, internationally published author and father. In this podcast, Evan breaks new ground and challenges the notion that projects should have an ending. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Coaching Agile Software Teams | File Type: audio/mpeg | Duration: 00:33:47

Troy Tuttle, KCP, is the owner and a principal consultant at KanFlow. He is a practicing Agile software developer and Lean-Agile-Kanban coach to software teams, project managers and executives. He helps software professionals and teams improve through approaches that support better clarity, understanding, and continuous learning. Troy is the founder of the Kansas City Limited WIP Society and is a regular speaker on topics of Lean, Agile, and Kanban.  The foundation for Troy’s knowledge in software development is based on real-world successes and failures with software projects and Lean-Agile. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Coaching Agile Software Teams | File Type: audio/mpeg | Duration: 33:47

Troy Tuttle, KCP, is the owner and a principal consultant at KanFlow. He is a practicing Agile software developer and Lean-Agile-Kanban coach to software teams, project managers and executives. He helps software professionals and teams improve through approaches that support better clarity, understanding, and continuous learning. Troy is the founder of the Kansas City Limited WIP Society and is a regular speaker on topics of Lean, Agile, and Kanban.  The foundation for Troy’s knowledge in software development is based on real-world successes and failures with software projects and Lean-Agile.Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Applying Lean Principles to Improve User Experience | File Type: audio/mpeg | Duration: 00:25:11

Jeff Gothelf is a designer, an Agile practitioner with a specific expertise in User Experience culminating in his book Lean UX: Applying Lean Principles to Improve User Experience. His daytime job is currently as Managing Director in Neo’s New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL. Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better. Frame a vision of the problem you’re solving and focus your team on the right outcomes Bring the designers’ toolkit to the rest of your product team Share your insights with your team much earlier in the process Create Minimum Viable Products to determine which ideas are valid Incorporate the voice of the customer throughout the project cycle Make your team more productive: combine Lean UX with Agile’s Scrum framework Understand the organizational shifts necessary to integrate Lean UX Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Applying Lean Principles to Improve User Experience | File Type: audio/mpeg | Duration: 25:11

Jeff Gothelf is a designer, an Agile practitioner with a specific expertise in User Experience culminating in his book Lean UX: Applying Lean Principles to Improve User Experience. His daytime job is currently as Managing Director in Neo’s New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.Frame a vision of the problem you’re solving and focus your team on the right outcomesBring the designers’ toolkit to the rest of your product teamShare your insights with your team much earlier in the processCreate Minimum Viable Products to determine which ideas are validIncorporate the voice of the customer throughout the project cycleMake your team more productive: combine Lean UX with Agile’s Scrum frameworkUnderstand the organizational shifts necessary to integrate Lean UXBusiness901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

 Capturing the Legacy of Peter Drucker | File Type: audio/mpeg | Duration: 00:15:39

The Business Development Director of theDrucker Institute, Peter Gondolfo, joined me on the podcast to discuss Peter Drucker and the future of the institute. I think you will be quite surprised at how Peter Drucker’s Legacy is evolving. Business901 iTunes Store Mobile Version Android APP Lean Sales and Marketing: Learn about using CAP-Do Lean Engagement Team (More Info)

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